APA (7th ed.) Citation

Fan, L., Wang, Y., & Mou, J. (2024). Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing. Journal of retailing and consumer services, 76, 103594. https://doi.org/10.1016/j.jretconser.2023.103594

Chicago Style (17th ed.) Citation

Fan, Liu, Yawei Wang, and Jian Mou. "Enjoy to Read and Enjoy to Shop: An Investigation on the Impact of Product Information Presentation on Purchase Intention in Digital Content Marketing." Journal of Retailing and Consumer Services 76 (2024): 103594. https://doi.org/10.1016/j.jretconser.2023.103594.

MLA (9th ed.) Citation

Fan, Liu, et al. "Enjoy to Read and Enjoy to Shop: An Investigation on the Impact of Product Information Presentation on Purchase Intention in Digital Content Marketing." Journal of Retailing and Consumer Services, vol. 76, 2024, p. 103594, https://doi.org/10.1016/j.jretconser.2023.103594.