Hu, H., Lin, J., Qian, Y., & Sun, J. (2018). Strategies for new product diffusion: Whom and how to target? Journal of business research, 83, 111-119. https://doi.org/10.1016/j.jbusres.2017.10.010
Citace podle Chicago (17th ed.)Hu, Hai-hua, Jun Lin, Yanjun Qian, a Jian Sun. "Strategies for New Product Diffusion: Whom and How to Target?" Journal of Business Research 83 (2018): 111-119. https://doi.org/10.1016/j.jbusres.2017.10.010.
Citace podle MLA (9th ed.)Hu, Hai-hua, et al. "Strategies for New Product Diffusion: Whom and How to Target?" Journal of Business Research, vol. 83, 2018, pp. 111-119, https://doi.org/10.1016/j.jbusres.2017.10.010.
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