Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Numerous research studies and corporate press releases highlight the potential of a new form of wearable device appearing on the technology landscape: augmented reality smart glasses (ARSGs), i.e., digital eyeglasses that integrate virtual information into the user's field of vision. Yet resear...

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Veröffentlicht in:Journal of business research Jg. 92; S. 374 - 384
Hauptverfasser: Rauschnabel, Philipp A., He, Jun, Ro, Young K.
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Elsevier Inc 01.11.2018
Schlagworte:
ARSG
Augmented reality
Benefits
Mixed reality
Other people's privacy
Risks
Smart glasses
Risks
Mixed reality
Benefits
ARSG
Other people's privacy
Augmented reality
Smart glasses
ISSN:0148-2963, 1873-7978
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Beschreibung
Zusammenfassung:Numerous research studies and corporate press releases highlight the potential of a new form of wearable device appearing on the technology landscape: augmented reality smart glasses (ARSGs), i.e., digital eyeglasses that integrate virtual information into the user's field of vision. Yet research knows very little about this nascent technology. Therefore, the authors develop and empirically test a theoretical model to assess ARSG usage. Core findings are that expected utilitarian, hedonic, and symbolic benefits drive consumers' reactions to ARSGs. The results also show that the extent to which ARSGs threaten other people's, but not one's own, privacy can strongly influence users' decision making. A qualitative second study identifies multiple explanations for this surprising privacy finding. Theoretical and managerial implications conclude.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2018.08.008