Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation

When employees use social media, their behavior can be attributed to their employer, thereby shaping the company's reputation in the eyes of various stakeholders. Thus, employees are well advised to use social media in a way that does comply with social norms in social media to avoid reputation...

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Bibliographic Details
Published in:Journal of business research Vol. 117; pp. 718 - 726
Main Authors: Schaarschmidt, Mario, Walsh, Gianfranco
Format: Journal Article
Language:English
Published: Elsevier Inc 01.09.2020
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ISSN:0148-2963, 1873-7978
Online Access:Get full text
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