Decoding algorithm appreciation: Unveiling the impact of familiarity with algorithms, tasks, and algorithm performance

Algorithm appreciation, defined as an individual's reliance or tendency to rely on algorithms in decision-making, has emerged as a subject of growing scholarly interest. Inquiries into this subject are crucial to understanding human decision-making processes as in the era of artificial intellig...

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Vydáno v:Decision Support Systems Ročník 179; s. 114168
Hlavní autoři: Mahmud, Hasan, Islam, A.K.M. Najmul, Luo, Xin (Robert), Mikalef, Patrick
Médium: Journal Article
Jazyk:angličtina
Vydáno: Elsevier B.V 01.04.2024
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ISSN:0167-9236
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Abstract Algorithm appreciation, defined as an individual's reliance or tendency to rely on algorithms in decision-making, has emerged as a subject of growing scholarly interest. Inquiries into this subject are crucial to understanding human decision-making processes as in the era of artificial intelligence, algorithms are increasingly being integrated into decision-making. To contribute to this evolving field, this study examines three factors that might play significant roles in enhancing trust in algorithms: familiarity with algorithms, familiarity with tasks, and familiarity with algorithm performance. Drawing upon prior studies, a conceptual model was developed and empirically tested using a scenario study. Data on 327 individuals showed a strong positive association between familiarity with algorithms and trust in algorithms. In contrast, task familiarity appeared to have no significant influence on trust. Trust, in turn, was identified as a key driver of algorithm appreciation. The study also revealed the moderating role of familiarity with algorithm performance in the relationship between familiarity with algorithms and trust in algorithms. Post hoc analysis highlighted that trust fully mediates the relationship between algorithm familiarity and algorithm appreciation. The study underscores the significance of algorithm familiarity and performance transparency in shaping trust in algorithms. The study contributes theoretically by offering important insights about the influences of different forms of familiarity on trust and practically by prescribing practical guidelines to enhance algorithm appreciation. •Studied familiarity with algorithms (FA), tasks (FT), and algorithm performance (FP) in relation to algorithm appreciation.•Developed and validated a conceptual model using data from 327 participants.•FA was identified as a significant factor influencing trust, while FT showed no notable impact.•FP moderates the FA—trust relationship, and trust fully mediates between FA and algorithm appreciation.•Emphasized the critical roles of FA, FP, and trust in enhancing algorithm appreciation
AbstractList Algorithm appreciation, defined as an individual's reliance or tendency to rely on algorithms in decision-making, has emerged as a subject of growing scholarly interest. Inquiries into this subject are crucial to understanding human decision-making processes as in the era of artificial intelligence, algorithms are increasingly being integrated into decision-making. To contribute to this evolving field, this study examines three factors that might play significant roles in enhancing trust in algorithms: familiarity with algorithms, familiarity with tasks, and familiarity with algorithm performance. Drawing upon prior studies, a conceptual model was developed and empirically tested using a scenario study. Data on 327 individuals showed a strong positive association between familiarity with algorithms and trust in algorithms. In contrast, task familiarity appeared to have no significant influence on trust. Trust, in turn, was identified as a key driver of algorithm appreciation. The study also revealed the moderating role of familiarity with algorithm performance in the relationship between familiarity with algorithms and trust in algorithms. Post hoc analysis highlighted that trust fully mediates the relationship between algorithm familiarity and algorithm appreciation. The study underscores the significance of algorithm familiarity and performance transparency in shaping trust in algorithms. The study contributes theoretically by offering important insights about the influences of different forms of familiarity on trust and practically by prescribing practical guidelines to enhance algorithm appreciation. •Studied familiarity with algorithms (FA), tasks (FT), and algorithm performance (FP) in relation to algorithm appreciation.•Developed and validated a conceptual model using data from 327 participants.•FA was identified as a significant factor influencing trust, while FT showed no notable impact.•FP moderates the FA—trust relationship, and trust fully mediates between FA and algorithm appreciation.•Emphasized the critical roles of FA, FP, and trust in enhancing algorithm appreciation
ArticleNumber 114168
Author Mikalef, Patrick
Islam, A.K.M. Najmul
Luo, Xin (Robert)
Mahmud, Hasan
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  givenname: A.K.M. Najmul
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  givenname: Xin (Robert)
  surname: Luo
  fullname: Luo, Xin (Robert)
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  organization: Anderson School of Management, The University of New Mexico, Albuquerque, USA
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  givenname: Patrick
  surname: Mikalef
  fullname: Mikalef, Patrick
  email: patrick.mikalef@ntnu.no
  organization: Department of Computer Science, Norwegian University of Science and Technology, Sem Sælandsvei 9, 7034 Trondheim, Norway
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Keywords Algorithmic decision-making
Transparency
Algorithm performance
Familiarity
Trust
Algorithm appreciation
Language English
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Snippet Algorithm appreciation, defined as an individual's reliance or tendency to rely on algorithms in decision-making, has emerged as a subject of growing scholarly...
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StartPage 114168
SubjectTerms Algorithm appreciation
Algorithm performance
Algorithmic decision-making
Familiarity
Transparency
Trust
Title Decoding algorithm appreciation: Unveiling the impact of familiarity with algorithms, tasks, and algorithm performance
URI https://dx.doi.org/10.1016/j.dss.2024.114168
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