User-generated content as a driver of brand value: Insights from web-based marketplaces

This study investigates the impact of user-generated content (UGC) on brand value in web-based marketplaces, focusing on platforms like Threadless. UGC marketplaces enable designers to share their work with international audiences, reducing costs associated with printing, distribution, and advertisi...

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Vydané v:	The Design journal Ročník 28; číslo 5; s. 1042 - 1059
Hlavní autori:	Li, Xin-Zhu, Kang, Xin
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Oxford Routledge 03.09.2025 Taylor & Francis Ltd
Predmet:	customer-based brand equity User generated content user-generated branding
ISSN:	1460-6925, 1756-3062
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