Employer and internal branding research: a bibliometric analysis of 25 years

Purpose In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding and internal branding, thereby identifying impactful authors an...

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Bibliographic Details
Published in:	The journal of product & brand management Vol. 31; no. 8; pp. 1196 - 1221
Main Authors:	Saini, Gordhan K., Lievens, Filip, Srivastava, Mukta
Format:	Journal Article
Language:	English
Published:	Santa Barbara Emerald Publishing Limited 04.10.2022 Emerald Group Publishing Limited
Subjects:	Bibliographic coupling Bibliometrics Brand equity Brand names Employees Human resource management Keywords Literature reviews Marketing Employer branding Employee branding Internal branding Employee value proposition Bibliometric analysis Biblioshiny VOSviewer
ISSN:	1061-0421, 2054-1643, 1061-0421
Online Access:	Get full text
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