Performance-enhanced rough k-means clustering algorithm

Customer segmentation (CS) is the most critical application in the field of customer relationship management that primarily depends on clustering algorithms. Rough k -means (R K M) clustering algorithm is widely adopted in the literature for achieving CS objective. However, the R K M has certain lim...

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Vydané v:	Soft computing (Berlin, Germany) Ročník 25; číslo 2; s. 1595 - 1616
Hlavní autori:	Sivaguru, M., Punniyamoorthy, M.
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Berlin/Heidelberg Springer Berlin Heidelberg 01.01.2021
Predmet:	Artificial Intelligence Computational Intelligence Control Engineering Mathematical Logic and Foundations Mechatronics Methodologies and Application Robotics Weight optimization means Customer segmentation Cluster initialization Rough RFM analysis
ISSN:	1432-7643, 1433-7479
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