Does Storytelling Reduce Stigma? A Meta-Analytic View of Narrative Persuasion on Stigma Reduction

Stigmatization of one or more discredited attributes has a profoundly negative social impact on stigmatized individuals. Researchers have applied narratives as a persuasion device to reduce stigma. However, the overall effect of narratives on stigma is yet known. This research synthesized and quanti...

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Bibliographic Details
Published in:Basic and applied social psychology Vol. 44; no. 1; pp. 25 - 37
Main Authors: Zhuang, Jie, Guidry, Ashley
Format: Journal Article
Language:English
Published: Mahwah Routledge 02.01.2022
Psychology Press
Subjects:
Discredited
Meta-analysis
Narratives
Persuasion
Social impact
Stigma
Storytelling
ISSN:0197-3533, 1532-4834
Online Access:Get full text
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Summary:Stigmatization of one or more discredited attributes has a profoundly negative social impact on stigmatized individuals. Researchers have applied narratives as a persuasion device to reduce stigma. However, the overall effect of narratives on stigma is yet known. This research synthesized and quantified the effect of narratives in reducing stigma and identifies moderating factors. Forty-six effect sizes were extracted from 40 articles investigating the effect of narratives on stigmatization in various stigmatized conditions. A small effect of narratives on reducing stigma was yielded, which indicated that narratives were effective in reducing stigma. Narratives constructed with the first-person point of view were to be superior in reducing stigma. Theoretical and practical implications are discussed.
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ISSN:0197-3533
1532-4834
DOI:10.1080/01973533.2022.2039657