From germination to propagation: Two decades of Strategy-as-Practice research and potential future directions

Over the last two decades, Strategy as Practice (SAP) has developed from an embryonic, fringe perspective on strategy to a consolidated field of strategy research. The 2007 special issue of Human Relations on ‘Strategizing: The challenges of a practice perspective’ played a pivotal role in bringing...

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Published in:Human relations (New York) Vol. 75; no. 8; pp. 1533 - 1559
Main Authors: Jarzabkowski, Paula, Seidl , David, Balogun, Julia
Format: Journal Article
Language:English
Published: London, England SAGE Publications 01.08.2022
SAGE PUBLICATIONS, INC
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ISSN:0018-7267, 1741-282X
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Abstract Over the last two decades, Strategy as Practice (SAP) has developed from an embryonic, fringe perspective on strategy to a consolidated field of strategy research. The 2007 special issue of Human Relations on ‘Strategizing: The challenges of a practice perspective’ played a pivotal role in bringing this field to fruition. Reflecting on the broad SAP aim to ‘let a thousand flowers bloom’, we employ a plant-based metaphor, to distinguish three phases in the development of SAP, each associated with different types of agenda work. In an initial Germination Phase, scholars did agenda-seeking work of establishing new concepts and differentiating SAP from other fields of strategy research. A Blossoming Phase of agenda-setting work followed, establishing a community of scholars and articles that identified as SAP, and establishing and defending the boundaries of the new field. As the field became established, it entered a Harvesting Phase, characterized by agenda-confirming work of using SAP lenses to explain core strategy and organization. Based on these reflections, and considering the many public critiques of SAP, we note that the field appears to be in transition to a new Propagating Phase that offers exciting potential to cross-pollinate within the SAP field and across other areas.
AbstractList Over the last two decades, Strategy as Practice (SAP) has developed from an embryonic, fringe perspective on strategy to a consolidated field of strategy research. The 2007 special issue of Human Relations on ‘Strategizing: The challenges of a practice perspective’ played a pivotal role in bringing this field to fruition. Reflecting on the broad SAP aim to ‘let a thousand flowers bloom’, we employ a plant-based metaphor, to distinguish three phases in the development of SAP, each associated with different types of agenda work. In an initial Germination Phase, scholars did agenda-seeking work of establishing new concepts and differentiating SAP from other fields of strategy research. A Blossoming Phase of agenda-setting work followed, establishing a community of scholars and articles that identified as SAP, and establishing and defending the boundaries of the new field. As the field became established, it entered a Harvesting Phase, characterized by agenda-confirming work of using SAP lenses to explain core strategy and organization. Based on these reflections, and considering the many public critiques of SAP, we note that the field appears to be in transition to a new Propagating Phase that offers exciting potential to cross-pollinate within the SAP field and across other areas.
Author Balogun, Julia
Jarzabkowski, Paula
Seidl , David
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  givenname: Paula
  surname: Jarzabkowski
  fullname: Jarzabkowski, Paula
  email: p.jarzabkowski@uq.edu.au
  organization: UQ Business School, University of Queensland, Australia and City, University of London
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  givenname: David
  orcidid: 0000-0002-0368-196X
  surname: Seidl 
  fullname: Seidl , David
  organization: University of Zurich, Switzerland
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  givenname: Julia
  surname: Balogun
  fullname: Balogun, Julia
  organization: University of Liverpool Management School, UK
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practice theory
micro strategy
practice turn
strategizing
Strategy as Practice
practices
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Snippet Over the last two decades, Strategy as Practice (SAP) has developed from an embryonic, fringe perspective on strategy to a consolidated field of strategy...
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SubjectTerms Agenda
Human relations
Practice research
Strategies
Title From germination to propagation: Two decades of Strategy-as-Practice research and potential future directions
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Volume 75
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