Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm

China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share. For the luxury goods industry, traditional mass marketing methods are not able to serve c...

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Vydáno v:	Scientific programming Ročník 2021; s. 1 - 11
Hlavní autoři:	Chen, Qiaoshan, Cai, Shousong, Gu, Xiaomin
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	New York Hindawi 19.10.2021 John Wiley & Sons, Inc
Témata:	Accuracy Algorithms Behavior Buying Classification Consumers Consumption Cosmetics Data mining Datasets Decision making Decision trees Jewelry Machine learning Marketing Mathematical models Neural networks Sample size China
ISSN:	1058-9244, 1875-919X
On-line přístup:	Získat plný text
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