Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements

Advertising is a powerful means of flowing information from sellers to buyers and it highly influences and smartly persuades people to do actions. This paper investigates the frequency and the use of the linguistic and the visual metadiscourse markers in SM advertisements, in addition to the role th...

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Bibliographic Details
Published in:	Journal of pragmatics Vol. 187; pp. 24 - 40
Main Author:	Al-Subhi, Aisha Saadi
Format:	Journal Article
Language:	English
Published:	Amsterdam Elsevier B.V 01.01.2022 Elsevier Science Ltd
Subjects:	Advertisements Advertising discourse Audiences Computer mediated communication Consumers Customers Directives Discourse analysis Linguistics Merchants Metadiscourse Online advertising Persuasion Qualitative research Social media Visual metadiscourse Writer-reader interaction Advertising discourse Visual metadiscourse Metadiscourse Persuasion Writer-reader interaction
ISSN:	0378-2166, 1879-1387
Online Access:	Get full text
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