A multiple objective integer programming approach for planning franchise expansion

The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franch...

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Vydáno v:Computers & industrial engineering Ročník 37; číslo 3; s. 543 - 561
Hlavní autoři: Kolli, Sai, Evans, Gerald W.
Médium: Journal Article
Jazyk:angličtina
Vydáno: New York Elsevier Ltd 01.11.1999
Pergamon Press Inc
Témata:
Decision making
Facility location
Franchisees
Franchises
Integer programming
Market penetration
Marketing
Multiple objective optimization
Site selection
Studies
Facility location
Integer programming
Multiple objective optimization
Marketing
ISSN:0360-8352, 1879-0550
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Shrnutí:The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franchises is an important factor in the long-term profitability of many types of franchises. This selection process requires consideration of objectives of the franchisee and franchisor which are often conflicting in nature. This paper deals with the problem of locating new franchises in an existing franchise network using multiple objective integer programming models and methods.
Bibliografie:SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ISSN:0360-8352
1879-0550
DOI:10.1016/S0360-8352(00)00027-9