A multiple objective integer programming approach for planning franchise expansion

The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franch...

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Bibliographic Details
Published in:	Computers & industrial engineering Vol. 37; no. 3; pp. 543 - 561
Main Authors:	Kolli, Sai, Evans, Gerald W.
Format:	Journal Article
Language:	English
Published:	New York Elsevier Ltd 01.11.1999 Pergamon Press Inc
Subjects:	Decision making Facility location Franchisees Franchises Integer programming Market penetration Marketing Multiple objective optimization Site selection Studies Facility location Integer programming Multiple objective optimization Marketing
ISSN:	0360-8352, 1879-0550
Online Access:	Get full text
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