A multiple objective integer programming approach for planning franchise expansion

The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franch...

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Veröffentlicht in:	Computers & industrial engineering Jg. 37; H. 3; S. 543 - 561
Hauptverfasser:	Kolli, Sai, Evans, Gerald W.
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	New York Elsevier Ltd 01.11.1999 Pergamon Press Inc
Schlagworte:	Decision making Facility location Franchisees Franchises Integer programming Market penetration Marketing Multiple objective optimization Site selection Studies Facility location Integer programming Multiple objective optimization Marketing
ISSN:	0360-8352, 1879-0550
Online-Zugang:	Volltext
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