A multiple objective integer programming approach for planning franchise expansion
The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franch...
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| Vydáno v: | Computers & industrial engineering Ročník 37; číslo 3; s. 543 - 561 |
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| Hlavní autoři: | , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
New York
Elsevier Ltd
01.11.1999
Pergamon Press Inc |
| Témata: | |
| ISSN: | 0360-8352, 1879-0550 |
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| Abstract | The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franchises is an important factor in the long-term profitability of many types of franchises. This selection process requires consideration of objectives of the franchisee and franchisor which are often conflicting in nature. This paper deals with the problem of locating new franchises in an existing franchise network using multiple objective integer programming models and methods. |
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| AbstractList | The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franchises is an important factor in the long-term profitability of many types of franchises. This selection process requires consideration of objectives of the franchisee and franchisor which are often conflicting in nature. This paper deals with the problem of locating new franchises in an existing franchise network using multiple objective integer programming models and methods. |
| Author | Evans, Gerald W. Kolli, Sai |
| Author_xml | – sequence: 1 givenname: Sai surname: Kolli fullname: Kolli, Sai email: sai_kolli@amrcorp.com organization: Eagle Finance Department, American Airlines, P.O. Box 619616, MD 5494, Dallas/Fort Worth International Airport, Dallas, TX 76155, USA – sequence: 2 givenname: Gerald W. surname: Evans fullname: Evans, Gerald W. email: gwevan01@ulkyvm.louisville.edu organization: Department of Industrial Engineering, University of Louisville, Louisville, KY 40292, USA |
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| Cites_doi | 10.1111/j.1540-5915.1980.tb01125.x 10.1016/0377-2217(88)90257-3 10.1111/j.1467-9787.1986.tb00824.x 10.1016/0377-2217(86)90161-X 10.1057/jors.1994.8 10.1287/mnsc.30.11.1268 10.1016/0305-0483(85)90047-7 10.1007/BF01584098 10.1016/S0167-5060(08)70360-1 10.1111/j.1538-4632.1984.tb00799.x 10.1007/BF01942293 10.1016/0305-0483(87)90044-2 10.1287/trsc.19.1.58 10.1016/0167-188X(86)90003-0 10.1111/j.1540-5915.1987.tb01551.x 10.1016/S0167-5060(08)70760-X |
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| Issue | 3 |
| Keywords | Facility location Integer programming Multiple objective optimization Marketing |
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objective functions: STEP method (STEM) publication-title: Mathematical Programming doi: 10.1007/BF01584098 – ident: 10.1016/S0360-8352(00)00027-9_BIB5 – volume: 67 start-page: 466 issue: 4 year: 1991 ident: 10.1016/S0360-8352(00)00027-9_BIB15 article-title: FRANSYS: a franchise distribution system location model publication-title: Journal of Retailing – ident: 10.1016/S0360-8352(00)00027-9_BIB23 – volume: 5 start-page: 389 year: 1979 ident: 10.1016/S0360-8352(00)00027-9_BIB33 article-title: A survey of multiple criteria integer programming methods publication-title: Annals of Discrete Mathematics doi: 10.1016/S0167-5060(08)70360-1 – volume: 68 start-page: 420 issue: 4 year: 1992 ident: 10.1016/S0360-8352(00)00027-9_BIB10 article-title: STORELOC: a retail store location model based on managerial judgements publication-title: Journal of Retailing – year: 1990 ident: 10.1016/S0360-8352(00)00027-9_BIB20 – year: 1986 ident: 10.1016/S0360-8352(00)00027-9_BIB28 – volume: 16 start-page: 39 issue: 1 year: 1984 ident: 10.1016/S0360-8352(00)00027-9_BIB14 article-title: A location allocation model for facility planning in a competitive environment publication-title: Geographical Analysis doi: 10.1111/j.1538-4632.1984.tb00799.x – volume: 32 start-page: 101 year: 1974 ident: 10.1016/S0360-8352(00)00027-9_BIB4 article-title: The maximum coverage location problems publication-title: Papers of Regional Science Association doi: 10.1007/BF01942293 – volume: 53 start-page: 71 issue: 3 year: 1977 ident: 10.1016/S0360-8352(00)00027-9_BIB18 article-title: Franchising: promises, problems, prospects publication-title: Journal of Retailing – volume: 15 start-page: 429 issue: 5 year: 1987 ident: 10.1016/S0360-8352(00)00027-9_BIB24 article-title: A multiobjective retail service location model for fastfood restaurants publication-title: OMEGA International Journal of Management Science doi: 10.1016/0305-0483(87)90044-2 – volume: 19 start-page: 58 issue: 1 year: 1985 ident: 10.1016/S0360-8352(00)00027-9_BIB30 article-title: A median location model with non closest facility service publication-title: Transportation Science doi: 10.1287/trsc.19.1.58 – volume: 60 start-page: 84 issue: 1 year: 1984 ident: 10.1016/S0360-8352(00)00027-9_BIB17 article-title: ILACS: a location–allocation model for retail site selection publication-title: Journal of Retailing – volume: 60 start-page: 5 issue: 1 year: 1984 ident: 10.1016/S0360-8352(00)00027-9_BIB6 article-title: Models of the retail location process: a review publication-title: Journal of Retailing – volume: 10 start-page: 95 year: 1986 ident: 10.1016/S0360-8352(00)00027-9_BIB9 article-title: Estimates of the minimum non-dominated criterion values in multiple criteria decision making publication-title: Engineering Costs and Production Economics doi: 10.1016/0167-188X(86)90003-0 – volume: 18 start-page: 631 issue: 4 year: 1987 ident: 10.1016/S0360-8352(00)00027-9_BIB25 article-title: Firm expansion through franchising: a model and solution procedures publication-title: Decision Sciences doi: 10.1111/j.1540-5915.1987.tb01551.x – volume: 1 start-page: 551 year: 1977 ident: 10.1016/S0360-8352(00)00027-9_BIB32 article-title: Integer linear programming with multiple objectives publication-title: Annals of Discrete Mathematics doi: 10.1016/S0167-5060(08)70760-X – year: 1984 ident: 10.1016/S0360-8352(00)00027-9_BIB8 |
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| SubjectTerms | Decision making Facility location Franchisees Franchises Integer programming Market penetration Marketing Multiple objective optimization Site selection Studies |
| Title | A multiple objective integer programming approach for planning franchise expansion |
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