Building it better: Applying human–computer interaction and persuasive system design principles to a monetary limit tool improves responsible gambling

•Responsible gambling tools have not been created with the end-user in mind.•A new RG tool was created using HCI and PSD principles (Study 1).•Responsible gambling improved with the new HCI and PSD-inspired tool (Study 2).•Findings have implications for building effective responsible gambling tools....

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