Addressing Industry Adaptation Resistance in Combating Brand Deception: AI-Powered Technology vs. Revenue Sharing

This paper studies a supply chain comprising a supplier, a third-party remanufacturer (TPR), and a retailer. The retailer sells both genuine and remanufactured products (i.e., Model O). Leveraging information advantages, the retailer may engage in brand deception by mislabeling remanufactured produc...

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Bibliographic Details
Published in:	Journal of theoretical and applied electronic commerce research Vol. 20; no. 3; p. 154
Main Author:	Liu, Peng
Format:	Journal Article
Language:	English
Published:	Curicó MDPI AG 01.07.2025
Subjects:	Adaptation AI-powered anti-counterfeiting technology Artificial intelligence Blockchain brand deception Consumer behavior Consumers Counterfeiting Deception Decision making demand uncertainty Innovations Manufacturing Profits Remanufacturing Retail stores Revenue Revenue sharing revenue-sharing coordination Suppliers Supply chains Technology adoption
ISSN:	0718-1876, 0718-1876
Online Access:	Get full text
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