Self-branding strategies of online freelancers on Upwork

Self-branding is crucial for online freelancers as they must constantly differentiate themselves from competitors on online labor platforms to ensure a viable stream of income. By analyzing 39 interviews with freelancers and clients on the online labor platform Upwork, we identify five key self-bran...

Full description

Bibliographic Details

Published in:	New media & society Vol. 26; no. 7; pp. 4008 - 4033
Main Authors:	Blyth, Dorothy Lee, Jarrahi, Mohammad Hossein, Lutz, Christoph, Newlands, Gemma
Format:	Journal Article
Language:	English
Published:	London, England SAGE Publications 01.07.2024
Subjects:	online freelancing self-branding impression management Upwork Gig economy online labor platforms
ISSN:	1461-4448, 1461-7315
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!