How do strategic leaders engage with social media? A theoretical framework for research and practice
Research summary Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring...
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| Vydáno v: | Strategic management journal Ročník 41; číslo 8; s. 1490 - 1527 |
|---|---|
| Hlavní autoři: | , , , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
Chichester, UK
John Wiley & Sons, Ltd
01.08.2020
Wiley Periodicals Inc |
| Témata: | |
| ISSN: | 0143-2095, 1097-0266 |
| On-line přístup: | Získat plný text |
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| Abstract | Research summary
Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared. Toward this end, we first clarify the construct and develop a typological conceptualization of strategic leaders' social media engagement behaviors. Next, we introduce a theoretical framework and corresponding propositions for explaining the variations, mechanisms, and consequences of social media engagements. We conclude with implications for future research, including data collection and measurement.
Managerial summary
With the growing proliferation of social media platforms, today's executives are faced with a vast array of choices about how to use social media to engage with diverse stakeholders and online communities. Although avoidance continues to be a preference for many executives, the scale and scope of social media platforms offer executives unprecedented opportunities—as well as risks—to engage stakeholders. We develop and illustrate a framework of six archetypal engagement behaviors through which executives may leverage social media to reach, communicate, and interact with stakeholders in developing and executing strategy—for both good and ill. We then discuss the implications of these alternative playbooks for executive decision‐making and firm outcomes. |
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| AbstractList | Research summarySocial media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared. Toward this end, we first clarify the construct and develop a typological conceptualization of strategic leaders' social media engagement behaviors. Next, we introduce a theoretical framework and corresponding propositions for explaining the variations, mechanisms, and consequences of social media engagements. We conclude with implications for future research, including data collection and measurement.Managerial summaryWith the growing proliferation of social media platforms, today's executives are faced with a vast array of choices about how to use social media to engage with diverse stakeholders and online communities. Although avoidance continues to be a preference for many executives, the scale and scope of social media platforms offer executives unprecedented opportunities—as well as risks—to engage stakeholders. We develop and illustrate a framework of six archetypal engagement behaviors through which executives may leverage social media to reach, communicate, and interact with stakeholders in developing and executing strategy—for both good and ill. We then discuss the implications of these alternative playbooks for executive decision‐making and firm outcomes. Research summary Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while studies on social media are popping up like kettle corn across disciplines, no conceptual framework for organizing, guiding, and inspiring research on social media engagement among strategic leaders has yet appeared. Toward this end, we first clarify the construct and develop a typological conceptualization of strategic leaders' social media engagement behaviors. Next, we introduce a theoretical framework and corresponding propositions for explaining the variations, mechanisms, and consequences of social media engagements. We conclude with implications for future research, including data collection and measurement. Managerial summary With the growing proliferation of social media platforms, today's executives are faced with a vast array of choices about how to use social media to engage with diverse stakeholders and online communities. Although avoidance continues to be a preference for many executives, the scale and scope of social media platforms offer executives unprecedented opportunities—as well as risks—to engage stakeholders. We develop and illustrate a framework of six archetypal engagement behaviors through which executives may leverage social media to reach, communicate, and interact with stakeholders in developing and executing strategy—for both good and ill. We then discuss the implications of these alternative playbooks for executive decision‐making and firm outcomes. |
| Author | Risius, Marten Simsek, Zeki Kyprianou, Christina Heavey, Ciaran |
| Author_xml | – sequence: 1 givenname: Ciaran surname: Heavey fullname: Heavey, Ciaran email: ciaran.heavey@ucd.ie organization: University College Dublin – sequence: 2 givenname: Zeki surname: Simsek fullname: Simsek, Zeki organization: Clemson University – sequence: 3 givenname: Christina surname: Kyprianou fullname: Kyprianou, Christina organization: Clemson University – sequence: 4 givenname: Marten surname: Risius fullname: Risius, Marten organization: University of Queensland |
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| Publisher | John Wiley & Sons, Ltd Wiley Periodicals Inc |
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Social media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while... Research summarySocial media is a powerful medium for examining strategic leaders' novel interactions and influence within and outside the firm. But, while... |
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| SubjectTerms | CEOs and executives Concept formation Corn Data collection Decision making Executives Interest groups Interpersonal communication Leverage Mass media Measurement Social factors Social media Social media engagement Social networks Stakeholders strategic leaders |
| Title | How do strategic leaders engage with social media? A theoretical framework for research and practice |
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