What motivates physicians to share free health information on online health platforms?
Online platforms enable physicians to share health and medical information with the public; however, little research has been conducted to explore why physicians share free health education information. Drawing on motivation theory, this study develops a theoretical model to explore the influences o...
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| Vydané v: | Information processing & management Ročník 57; číslo 2; s. 102166 |
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| Hlavní autori: | , , , |
| Médium: | Journal Article |
| Jazyk: | English |
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Oxford
Elsevier Ltd
01.03.2020
Elsevier Science Ltd |
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| ISSN: | 0306-4573, 1873-5371 |
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| Abstract | Online platforms enable physicians to share health and medical information with the public; however, little research has been conducted to explore why physicians share free health education information. Drawing on motivation theory, this study develops a theoretical model to explore the influences of material and professional motivation on free information sharing and the contingent roles of professional expertise and online expertise. The model is tested using a six-month panel data set of 61,326 physicians’ sharing experiences. The results indicate that in addition to material motivation, professional motivation also plays a primary role in inducing physicians to share free information. However, when a physician's professional and online expertise is at a high level, the effect of material motivation is weakened and professional motivation plays a more important role. This study contributes to the literature on knowledge sharing, online health behavior, and motivation theory, and provides implications for practice. |
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| AbstractList | Online platforms enable physicians to share health and medical information with the public; however, little research has been conducted to explore why physicians share free health education information. Drawing on motivation theory, this study develops a theoretical model to explore the influences of material and professional motivation on free information sharing and the contingent roles of professional expertise and online expertise. The model is tested using a six-month panel data set of 61,326 physicians’ sharing experiences. The results indicate that in addition to material motivation, professional motivation also plays a primary role in inducing physicians to share free information. However, when a physician's professional and online expertise is at a high level, the effect of material motivation is weakened and professional motivation plays a more important role. This study contributes to the literature on knowledge sharing, online health behavior, and motivation theory, and provides implications for practice. |
| ArticleNumber | 102166 |
| Author | Zhang, Xiaofei Li, Yongli Guo, Feng Xu, Tianxue |
| Author_xml | – sequence: 1 givenname: Xiaofei surname: Zhang fullname: Zhang, Xiaofei email: xiaofeizhang@nankai.edu.cn organization: Business School, Nankai University, Tianjin, China – sequence: 2 givenname: Feng surname: Guo fullname: Guo, Feng email: guofeng229@tju.edu.cn organization: College of Management Economics, Tianjin University, Tianjin, China – sequence: 3 givenname: Tianxue surname: Xu fullname: Xu, Tianxue organization: School of Information Management, Heilongjiang University, Harbin, China – sequence: 4 givenname: Yongli surname: Li fullname: Li, Yongli email: liyongli@hit.edu.cn organization: School of Management, Harbin Institute of Technology, Harbin, China |
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| Title | What motivates physicians to share free health information on online health platforms? |
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