Use of offensive language in human-artificial intelligence chatbot interaction: The effects of ethical ideology, social competence, and perceived humanlikeness

This study examined the factors that affect artificial intelligence (AI) chatbot users' use of profanity and offensive words, employing the concepts of ethical ideology, social competence, and perceived humanlikeness of chatbot. The study also looked into users' liking of chatbots' re...

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Bibliographic Details
Published in:Computers in human behavior Vol. 121; p. 106795
Main Authors: Park, Namkee, Jang, Kyungeun, Cho, Seonggyeol, Choi, Jinyoung
Format: Journal Article
Language:English
Published: Elmsford Elsevier Ltd 01.08.2021
Elsevier Science Ltd
Subjects:
Artificial intelligence
Chatbots
Ethical ideology
Ethical standards
Human-AI chatbot interaction
Idealism
Minority & ethnic groups
Offensive language use
Perceived humanlikeness of chatbot
Political parties
Profanity
Social competence
Human-AI chatbot interaction
Offensive language use
Perceived humanlikeness of chatbot
Social competence
Ethical ideology
ISSN:0747-5632, 1873-7692
Online Access:Get full text
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Summary:This study examined the factors that affect artificial intelligence (AI) chatbot users' use of profanity and offensive words, employing the concepts of ethical ideology, social competence, and perceived humanlikeness of chatbot. The study also looked into users' liking of chatbots' responses to the users' utterance of profanity and offensive words. Using a national survey (N = 645), the study found that users' idealism orientation was a significant factor in explaining use of such offensive language. In addition, users with high idealism revealed liking of chatbots' active intervention, whereas those with high relativism displayed liking of chatbots' reactive responses. Moreover, users’ perceived humanlikeness of chatbot increased their likelihood of using offensive words targeting dislikable acquaintances, racial/ethnic groups, and political parties. These findings are expected to fill the gap between the current use of AI chatbots and the lack of empirical studies examining language use. •This study examined factors impacting AI chatbot users' language use.•Users' ethical idealism was related to the use of profanity and offensive words.•Users' perceived human-likeness of chatbot increased their use of offensive words.
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ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2021.106795