Argyris, Y. A., Wang, Z., Kim, Y., & Yin, Z. (2020). The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification. Computers in human behavior, 112, 106443. https://doi.org/10.1016/j.chb.2020.106443
Chicago-Zitierstil (17. Ausg.)Argyris, Young Anna, Zuhui Wang, Yongsuk Kim, und Zhaozheng Yin. "The Effects of Visual Congruence on Increasing Consumers’ Brand Engagement: An Empirical Investigation of Influencer Marketing on Instagram Using Deep-learning Algorithms for Automatic Image Classification." Computers in Human Behavior 112 (2020): 106443. https://doi.org/10.1016/j.chb.2020.106443.
MLA-Zitierstil (9. Ausg.)Argyris, Young Anna, et al. "The Effects of Visual Congruence on Increasing Consumers’ Brand Engagement: An Empirical Investigation of Influencer Marketing on Instagram Using Deep-learning Algorithms for Automatic Image Classification." Computers in Human Behavior, vol. 112, 2020, p. 106443, https://doi.org/10.1016/j.chb.2020.106443.