Conducting a Netnography in Second Language Acquisition Research

In this Methods Showcase Article, we highlight a qualitative research methodology called netnography, an adaptation of ethnography and ethnographic methods applied to researching digital/online communities. We briefly discuss how netnography has evolved from its origins in the fields of consumer res...

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Bibliographic Details
Published in:	Language learning Vol. 71; no. 4; pp. 1122 - 1148
Main Authors:	Kessler, Matt, De Costa, Peter, Isbell, Daniel R., Gajasinghe, Kasun
Format:	Journal Article
Language:	English
Published:	Hoboken Wiley 01.12.2021 Wiley Subscription Services, Inc
Subjects:	Communities of Practice Computer Assisted Instruction Computer assisted language learning culture Emic and etic Ethics Ethnography Internet Language Language acquisition Language Research Marketing Netnography Online Courses Positioning Qualitative research Recruitment Research ethics Research Methodology Second Language Instruction Second Language Learning Second Languages Teaching Teaching methods technology
ISSN:	0023-8333, 1467-9922
Online Access:	Get full text
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