Customer relationship management and big data enabled: Personalization & customization of services

The emergence of big data brings a new wave of Customer Relationship Management (CRM)’s strategies in supporting personalization and customization of sales, services and customer services. CRM needs big data for better customers experiences especially personalization and customization of services. B...

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Bibliographic Details

Published in:	Applied computing & informatics Vol. 15; no. 2; pp. 94 - 101
Main Authors:	Anshari, Muhammad, Almunawar, Mohammad Nabil, Lim, Syamimi Ariff, Al-Mudimigh, Abdullah
Format:	Journal Article
Language:	English
Published:	Elsevier B.V 01.07.2019 Emerald Publishing
Subjects:	Big data CRM Data analytics Social networks Web 2.0 Social networks Big data Data analytics Web 2.0 CRM
ISSN:	2210-8327
Online Access:	Get full text
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