APA (7th ed.) Citation

Bigdellou, S., Aslani, S., & Modarres, M. (2022). Optimal promotion planning for a product launch in the presence of word-of-mouth. Journal of retailing and consumer services, 64, 102821. https://doi.org/10.1016/j.jretconser.2021.102821

Chicago Style (17th ed.) Citation

Bigdellou, Saeide, Shirin Aslani, and Mohammad Modarres. "Optimal Promotion Planning for a Product Launch in the Presence of Word-of-mouth." Journal of Retailing and Consumer Services 64 (2022): 102821. https://doi.org/10.1016/j.jretconser.2021.102821.

MLA (9th ed.) Citation

Bigdellou, Saeide, et al. "Optimal Promotion Planning for a Product Launch in the Presence of Word-of-mouth." Journal of Retailing and Consumer Services, vol. 64, 2022, p. 102821, https://doi.org/10.1016/j.jretconser.2021.102821.