Customer segmentation by web content mining

This article introduces a new dimension, Interpurchase Time (T), into the existing RFM (Recency, Frequency, and Monetary) model to form an expanded RFMT model for parsing consumers' online purchase sequences in a long period to implement customer segmentation. The proposed RFMT model can track...

Celý popis

Podrobná bibliografia

Vydané v:	Journal of retailing and consumer services Ročník 61; s. 102588
Hlavní autori:	Zhou, Jinfeng, Wei, Jinliang, Xu, Bugao
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Ltd 01.07.2021
Predmet:	Customer segmentation Hierarchical clustering Interpurchase time Web content mining Customer segmentation Interpurchase time Hierarchical clustering Web content mining
ISSN:	0969-6989, 1873-1384
On-line prístup:	Získať plný text
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!