Customer segmentation by web content mining

This article introduces a new dimension, Interpurchase Time (T), into the existing RFM (Recency, Frequency, and Monetary) model to form an expanded RFMT model for parsing consumers' online purchase sequences in a long period to implement customer segmentation. The proposed RFMT model can track...

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Bibliographic Details

Published in:	Journal of retailing and consumer services Vol. 61; p. 102588
Main Authors:	Zhou, Jinfeng, Wei, Jinliang, Xu, Bugao
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.07.2021
Subjects:	Customer segmentation Hierarchical clustering Interpurchase time Web content mining Customer segmentation Interpurchase time Hierarchical clustering Web content mining
ISSN:	0969-6989, 1873-1384
Online Access:	Get full text
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