The Platformization of Culture: Webtoon Platforms and Media Ecology in Korea and Beyond

This article examines the webtoon (wept'un)—a term coined in Korea to refer to webcomics—which is arguably the most pervasive and powerful form of digital serial production in twenty-first-century Korea. Webtoons have developed by utilizing various potentials that the digital platform offers, s...

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Bibliographic Details
Published in:	The Journal of Asian studies Vol. 80; no. 1; pp. 73 - 93
Main Author:	Cho, Heekyoung
Format:	Journal Article
Language:	English
Published:	New York, USA Cambridge University Press 01.02.2021 Duke University Press, NC & IL
Subjects:	21st century Advertisements Architecture Artists Asian studies Business models Computer platforms Culture Dependency Ecology Ecosystems Mass media effects Music Production Recommender systems Society User generated content South Korea digital age webcomics webtoon intensification of the commodification of culture media ecology East Asia neoliberalism web fiction platformization Korea
ISSN:	0021-9118, 1752-0401
Online Access:	Get full text
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