The Platformization of Culture: Webtoon Platforms and Media Ecology in Korea and Beyond

This article examines the webtoon (wept'un)—a term coined in Korea to refer to webcomics—which is arguably the most pervasive and powerful form of digital serial production in twenty-first-century Korea. Webtoons have developed by utilizing various potentials that the digital platform offers, s...

Full description

Saved in:
Bibliographic Details
Published in:The Journal of Asian studies Vol. 80; no. 1; pp. 73 - 93
Main Author: Cho, Heekyoung
Format: Journal Article
Language:English
Published: New York, USA Cambridge University Press 01.02.2021
Duke University Press, NC & IL
Subjects:
21st century
Advertisements
Architecture
Artists
Asian studies
Business models
Computer platforms
Culture
Dependency
Ecology
Ecosystems
Mass media effects
Music
Production
Recommender systems
Society
User generated content
South Korea
digital age
webcomics
webtoon
intensification of the commodification of culture
media ecology
East Asia
neoliberalism
web fiction
platformization
Korea
ISSN:0021-9118, 1752-0401
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract This article examines the webtoon (wept'un)—a term coined in Korea to refer to webcomics—which is arguably the most pervasive and powerful form of digital serial production in twenty-first-century Korea. Webtoons have developed by utilizing various potentials that the digital platform offers, such as open solicitation, (partial) free web/mobile distribution, profit from advertisement and page viewing, and transmedia production. As a new cultural medium, the webtoon is thus inseparable from its platform and organically tied to its distinctive platform ecology, which is different from the ecosystems that other (global) mega-platforms create. Engaging with the insights from recent studies of platforms and utilizing empirical media analysis, I argue that Korean webtoon platforms demonstrate the continuing and intensifying dependency of art on platforms—a process that I call “the platformization of culture”—and that this specific type of platformization is reinforced by what I call “the artist incubating system.” The case of webtoon platforms reveals a number of telling aspects of media ecosystems for art production in the digital age—aspects that are spreading and expanding to various fields of art.
AbstractList This article examines the webtoon (wept'un)—a term coined in Korea to refer to webcomics—which is arguably the most pervasive and powerful form of digital serial production in twenty-first-century Korea. Webtoons have developed by utilizing various potentials that the digital platform offers, such as open solicitation, (partial) free web/mobile distribution, profit from advertisement and page viewing, and transmedia production. As a new cultural medium, the webtoon is thus inseparable from its platform and organically tied to its distinctive platform ecology, which is different from the ecosystems that other (global) mega-platforms create. Engaging with the insights from recent studies of platforms and utilizing empirical media analysis, I argue that Korean webtoon platforms demonstrate the continuing and intensifying dependency of art on platforms—a process that I call “the platformization of culture”—and that this specific type of platformization is reinforced by what I call “the artist incubating system.” The case of webtoon platforms reveals a number of telling aspects of media ecosystems for art production in the digital age—aspects that are spreading and expanding to various fields of art.
Author Cho, Heekyoung
Author_xml – sequence: 1
  givenname: Heekyoung
  surname: Cho
  fullname: Cho, Heekyoung
  email: hchohcho@uw.edu
  organization: Heekyoung Cho (hchohcho@uw.edu) is Associate Professor in the Department of Asian Languages and Literature at the University of Washington
BookMark eNp9kMlOwzAQhi1UJNrCA3CzxDngyeKFG1RlEUUgUdRj5Dh2cZXGxXEO5elJF4QEgtOM5v-_2QaoV7taI3QK5BwIsIsXQmIQADwmXZaS7AD1gWVxRFICPdTfyNFGP0KDpll0JuBp3Eez6ZvGz5UMxvml_ZDBuho7g0dtFVqvL_FMF8F1tS9Pg2Vd4kddWonHylVuvsa2xg_Oa7mVrvXa1eUxOjSyavTJPg7R6814OrqLJk-396OrSaQSYCFKuKDcUC2EUlwnhBSgKYCghhaECQYmTRgvKOVZxlXChDFaEk6gLEyqlE6G6GzXd-Xde6ubkC9c6-tuZB6nIuas6087F9u5lHdN47XJlQ3bW4OXtsqB5Jsv5r--2JHwg1x5u5R-_S-T7Bm5LLwt5_p7qb-pT3kCg0I
CitedBy_id crossref_primary_10_1017_S1479591422000225
crossref_primary_10_1080_08838151_2024_2322709
crossref_primary_10_1177_20563051241292577
crossref_primary_10_1016_j_tele_2022_101906
crossref_primary_10_1007_s10209_024_01113_2
crossref_primary_10_1177_01634437241294207
crossref_primary_10_1007_s12525_022_00604_5
crossref_primary_10_1016_j_infgeo_2025_100020
crossref_primary_10_1080_08997764_2025_2518939
crossref_primary_10_1215_07311613_11227579
crossref_primary_10_1002_pra2_896
crossref_primary_10_1215_00219118_11445167
Cites_doi 10.1177/1461444809342738
10.1525/9780520962934
10.1177/1461444818769694
10.1093/oso/9780199283262.001.0001
10.2307/j.ctvcj305r.8
10.1093/acprof:oso/9780199970773.001.0001
10.5749/j.ctvc2rn88
10.1177/2056305119880174
10.1163/22142312-12340078
10.1177/2056305115603080
10.1163/22142312-12340076
10.1093/oso/9780190889760.001.0001
ContentType Journal Article
Copyright Copyright © The Association for Asian Studies, Inc. 2021
Copyright_xml – notice: Copyright © The Association for Asian Studies, Inc. 2021
DBID AAYXX
CITATION
3V.
7RO
7WY
7WZ
7XB
87Z
8AI
8BJ
8FK
8FL
8G5
ABUWG
AFKRA
AIMQZ
AVQMV
AXJJW
AZQEC
BEC
BENPR
BEZIV
CCPQU
DWQXO
FQK
FREBS
FRNLG
F~G
GB0
GNUQQ
GUQSH
JBE
K50
K60
K6~
L.-
LIQON
M0C
M1D
M2O
MBDVC
PEJEM
PHGZM
PHGZT
PKEHL
PMKZF
PQBIZ
PQBZA
PQEST
PQHSC
PQQKQ
PQUKI
PRINS
Q9U
S0X
DOI 10.1017/S0021911820002405
DatabaseName CrossRef
ProQuest Central (Corporate)
Asian Business Database
ABI/INFORM Collection
ABI/INFORM Global (PDF only)
ProQuest Central (purchase pre-March 2016)
ABI/INFORM Collection
Asian Business Database (Alumni Edition)
International Bibliography of the Social Sciences (IBSS)
ProQuest Central (Alumni) (purchase pre-March 2016)
ABI/INFORM Collection (Alumni)
Research Library (Alumni)
ProQuest Central (Alumni)
ProQuest Central UK/Ireland
ProQuest One Literature
Arts Premium Collection
Asian & European Business Collection (OCUL)
ProQuest Central Essentials
eLibrary Curriculum
ProQuest Central
Business Premium Collection
ProQuest One Community College
ProQuest Central
International Bibliography of the Social Sciences
Asian & European Business Collection (Alumni)
Business Premium Collection (Alumni)
ABI/INFORM Global (Corporate)
DELNET Social Sciences & Humanities Collection
ProQuest Central Student
ProQuest Research Library
International Bibliography of the Social Sciences
Art, Design & Architecture Collection
ProQuest Business Collection (Alumni Edition)
ProQuest Business Collection
ABI/INFORM Professional Advanced
ProQuest One Literature - U.S. Customers Only
ABI/INFORM Global
Arts & Humanities Database
Research Library
Research Library (Corporate)
ProQuest One Visual Arts & Design
ProQuest Central Premium
ProQuest One Academic (New)
ProQuest One Academic Middle East (New)
ProQuest Digital Collections
ProQuest One Business (OCUL)
ProQuest One Business (Alumni)
ProQuest One Academic Eastern Edition (DO NOT USE)
History Study Center
ProQuest One Academic (retired)
ProQuest One Academic UKI Edition
ProQuest Central China
ProQuest Central Basic
SIRS Editorial
DatabaseTitle CrossRef
ABI/INFORM Global (Corporate)
ProQuest Business Collection (Alumni Edition)
ProQuest One Business
ProQuest DELNET Social Sciences and Humanities Collection
Research Library Prep
ProQuest Central Student
ProQuest One Academic Middle East (New)
ProQuest Central Essentials
ProQuest Asian Business & Reference
SIRS Editorial
elibrary
Asian & European Business Collection
ProQuest Central (Alumni Edition)
ProQuest One Community College
Research Library (Alumni Edition)
ProQuest Central China
ABI/INFORM Complete
Asian & European Business Collection (Alumni)
ProQuest Central
ABI/INFORM Professional Advanced
ProQuest Asian Business and Reference (Alumni Edition)
Arts Premium Collection
International Bibliography of the Social Sciences (IBSS)
ProQuest Central Korea
ProQuest Research Library
ProQuest Central (New)
ProQuest Art, Design and Architecture Collection
ABI/INFORM Complete (Alumni Edition)
Business Premium Collection
ABI/INFORM Global
ProQuest One Literature - U.S. Customers Only
ABI/INFORM Global (Alumni Edition)
ProQuest Central Basic
ProQuest One Literature
ProQuest One Academic Eastern Edition
ProQuest Business Collection
ProQuest Digital Collections
ProQuest One Academic UKI Edition
ProQuest One Business (Alumni)
ProQuest One Visual Arts & Design
Arts & Humanities Full Text
ProQuest One Academic
ProQuest One Academic (New)
ProQuest Central (Alumni)
Business Premium Collection (Alumni)
DatabaseTitleList
CrossRef
ABI/INFORM Global (Corporate)
Database_xml – sequence: 1
  dbid: BENPR
  name: ProQuest Central
  url: https://www.proquest.com/central
  sourceTypes: Aggregation Database
DeliveryMethod fulltext_linktorsrc
Discipline History & Archaeology
Women's Studies
Ecology
Architecture
Music
EISSN 1752-0401
EndPage 93
ExternalDocumentID 10_1017_S0021911820002405
GeographicLocations South Korea
GeographicLocations_xml – name: South Korea
GroupedDBID -1D
-1E
-2P
-2R
-DZ
-E.
-ET
-~X
.-4
.FH
07C
09C
0E1
0R~
123
1OL
1XN
1Z7
29J
2FS
3V.
4.4
4R4
4VK
5GY
5VS
6~8
74X
74Z
7RO
7WY
7~V
85S
8AI
8FL
8G5
8I0
8R4
8R5
90D
AABES
AABWE
AACJB
AACJH
AADNG
AAEED
AAGFV
AAKTX
AALKF
AAOIO
AAPYI
AARAB
AARIQ
AASVR
AAUHC
AAUKB
AAYOK
ABBHK
ABBWU
ABBXD
ABCQX
ABGDZ
ABJNI
ABJWI
ABKTN
ABMYL
ABPFR
ABQWD
ABROB
ABTAH
ABTND
ABUWG
ABXSQ
ABYAD
ABYPY
ABZCX
ABZUI
ACABY
ACCHT
ACFCP
ACGFO
ACGFS
ACHQT
ACIMK
ACIOK
ACKOT
ACNCT
ACQFJ
ACQPF
ACREJ
ACREK
ACTWD
ACTXP
ACUBG
ACUIJ
ACUYZ
ACWGA
ACYZP
ACZBM
ACZBN
ADACV
ADBZK
ADFEC
ADFRT
ADGEJ
ADLEJ
ADOCW
ADOVH
ADPLR
ADTCA
ADULT
AEBAK
AEBPU
AEFOJ
AEHGV
AELKX
AEMTW
AEUPB
AEYYC
AFDAS
AFFUJ
AFKQG
AFKRA
AFKSM
AFLVW
AFUTZ
AFXHP
AFZZO
AGJUD
AGLWM
AGOOT
AHQXX
AIDAL
AIGNW
AIHIV
AIHXQ
AIMQZ
AISIE
AJ7
AJAHB
AJPFC
AJQAS
AKZCZ
ALMA_UNASSIGNED_HOLDINGS
ALVPG
ANFVQ
AOOXX
AOWSX
ARABE
ARZZG
AS~
ATUCA
AUXHV
AVDNQ
AVQMV
AWRMI
AWSUU
AXJJW
AYIQA
AZQEC
BBLKV
BBQHK
BCR
BCU
BEC
BENPR
BEZIV
BGHMG
BJBOZ
BKOMP
BLC
BMAJL
BPHCQ
BQFHP
C0O
CAG
CCPQU
CCQAD
CCUQV
CFAFE
CFBFF
CFLAC
CGMFO
CHEAL
CJCSC
COF
CS3
DC4
DOHLZ
DU5
DWQXO
EBS
ECVKH
ED0
EGQIC
EJD
F20
F5P
FRNLG
FVMVE
GB0
GDOGT
GNUQQ
GROUPED_ABI_INFORM_ARCHIVE
GROUPED_ABI_INFORM_COMPLETE
GROUPED_ABI_INFORM_RESEARCH
GUQSH
HG-
HGD
HOVLH
HSS
HST
HVGLF
HYQOX
HZ~
H~9
I.5
I.7
I.8
IH6
IOEEP
IOO
IS6
I~P
J36
J38
J3B
JAAYA
JAS
JBMMH
JBZCM
JENOY
JHFFW
JHPGK
JKQEH
JLEZI
JLXEF
JOSPZ
JPL
JPPIE
JQKCU
JRMXA
JSODD
JST
K50
K60
K6~
KAFGG
L7B
L98
LIQON
LW7
M-V
M0C
M1D
M2O
M7~
M8.
MVM
NHB
NIKVX
O-F
O9-
OYBOY
P-O
P2P
PEA
PQBIZ
PQHSC
PQQKQ
PRG
PROAC
PZZ
Q2X
Q5E
RCA
RDU
ROL
RR0
RWL
RXW
S0X
S6U
SA0
SJFOW
T9M
TAE
TN5
UKR
UQL
UT1
V2E
VQA
WFFJZ
WH7
WHG
WQ3
WXS
WXU
WXY
WYP
XIH
YQT
YXB
YXE
YZZ
ZCG
ZJOSE
ZMEZD
ZUP
ZY4
ZYDXJ
~45
~A4
~OT
~OU
~OV
~OW
42P
AANKH
AATMM
AAWJA
AAYXX
ABAWQ
ABPQH
ABRVW
ABUFD
ABVKB
ACHJO
ACRPL
ADMHG
ADNMO
AEMFK
AFFHD
AFGFN
AGQPQ
AHFUP
AKDEK
CITATION
IPSME
PEJEM
PHGZM
PHGZT
PMFND
PMKZF
PQBZA
PVKVW
7XB
8BJ
8FK
FQK
JBE
L.-
MBDVC
PKEHL
PQEST
PQUKI
PRINS
Q9U
ID FETCH-LOGICAL-c317t-38968f6e99cc8e300b1e61196f6b07971f4378b668558c379ffea0801dbf4cce3
IEDL.DBID BENPR
ISICitedReferencesCount 16
ISICitedReferencesURI http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000621389700005&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
ISSN 0021-9118
IngestDate Sun Nov 09 13:12:35 EST 2025
Tue Nov 18 22:01:40 EST 2025
Sat Nov 29 01:32:48 EST 2025
Wed Mar 13 05:54:47 EDT 2024
IsPeerReviewed true
IsScholarly true
Issue 1
Keywords digital age
webcomics
webtoon
intensification of the commodification of culture
media ecology
East Asia
neoliberalism
web fiction
platformization
Korea
Language English
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-c317t-38968f6e99cc8e300b1e61196f6b07971f4378b668558c379ffea0801dbf4cce3
Notes ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 14
PQID 2492879686
PQPubID 40508
PageCount 21
ParticipantIDs proquest_journals_2492879686
crossref_citationtrail_10_1017_S0021911820002405
crossref_primary_10_1017_S0021911820002405
cambridge_journals_10_1017_S0021911820002405
PublicationCentury 2000
PublicationDate 20210200
2021-02-00
20210201
PublicationDateYYYYMMDD 2021-02-01
PublicationDate_xml – month: 02
  year: 2021
  text: 20210200
PublicationDecade 2020
PublicationPlace New York, USA
PublicationPlace_xml – name: New York, USA
– name: Pittsburgh
PublicationTitle The Journal of Asian studies
PublicationTitleAlternate J of Asian Stud
PublicationYear 2021
Publisher Cambridge University Press
Duke University Press, NC & IL
Publisher_xml – name: Cambridge University Press
– name: Duke University Press, NC & IL
References 2010; 12
2015; 1
2017; 4
2019; 5
2018; 20
2013; 97
2016; 45
2017; 46
S0021911820002405_ref4
S0021911820002405_ref2
S0021911820002405_ref3
(S0021911820002405_ref9) 2016
Song (S0021911820002405_ref31) 2011
S0021911820002405_ref7
S0021911820002405_ref28
S0021911820002405_ref29
Kang (S0021911820002405_ref16) 2017; 46
S0021911820002405_ref26
S0021911820002405_ref27
S0021911820002405_ref24
S0021911820002405_ref25
S0021911820002405_ref22
S0021911820002405_ref23
S0021911820002405_ref20
Choi (S0021911820002405_ref6) 2015
Morris (S0021911820002405_ref21) 2018
Ch'angwan (S0021911820002405_ref8) 2016; 45
(S0021911820002405_ref10) 2017
S0021911820002405_ref19
Williams (S0021911820002405_ref36) 1981
S0021911820002405_ref17
S0021911820002405_ref18
S0021911820002405_ref15
S0021911820002405_ref37
S0021911820002405_ref38
S0021911820002405_ref13
S0021911820002405_ref35
S0021911820002405_ref14
S0021911820002405_ref33
S0021911820002405_ref12
S0021911820002405_ref34
S0021911820002405_ref32
Boudreau (S0021911820002405_ref1) 2009
S0021911820002405_ref30
Ch'oe (S0021911820002405_ref5) 2013; 97
(S0021911820002405_ref11) 2018
References_xml – volume: 20
  start-page: 4275
  issue: 11
  year: 2018
  article-title: The Platformization of Cultural Production: Theorizing the Contingent Cultural Commodity
  publication-title: New Media and Society
– volume: 12
  start-page: 347
  issue: 3
  year: 2010
  article-title: The Politics of ‘Platform.’
  publication-title: New Media & Society
– volume: 5
  start-page: 1
  issue: 4
  year: 2019
  end-page: 11
  article-title: Platformizing Webtoons: The Impact on Creative and Digital Labor in South Korea.
  publication-title: Social Media + Society
– volume: 97
  start-page: 252
  year: 2013
  article-title: “Lee Myung-bak chŏngbu ŭi kiŏp kukka pŭrojekt’ŭ-rosŏ hanryu chŏngch'aek” [The Korean Wave policy as a corporate-state project under Lee's regime]
  publication-title: Pip'an sahoe hakhoe
– volume: 45
  start-page: 127
  year: 2016
  article-title: “Wept'un p’ŭllaetp'om ŭi pijŭnisŭ model (BM) kwa sŭp'in op’ŭ (Spin off) chŏllyak ŭi saengt'aegye chinhwa yŏn'gu” [The evolution of an ecology of webtoon platforms’ business model and spin off strategy]
  publication-title: Manhwa Aenimeisyŏn yŏn'gu
– volume: 46
  start-page: 129
  year: 2017
  article-title: “Wept'un chakka ŭi inchŏk chawŏn kaebal modeling yŏn'gu” [A study of development models of human resources in webtoon business]
  publication-title: Manhwa Aenimeisyŏn yŏn'gu
– volume: 1
  start-page: 1
  issue: 2
  year: 2015
  end-page: 11
  article-title: The Platformization of the Web: Making Web Data Platform Ready.
  publication-title: Social Media + Society
– volume: 4
  start-page: 209
  year: 2017
  article-title: Rise of Platform Imperialism in the Networked Korean Society: A Critical Analysis of the Corporate Sphere.
  publication-title: Asiascape: Digital Asia
– volume: 4
  start-page: 173
  year: 2017
  article-title: Introduction: Regional Platforms.
  publication-title: Asiascape: Digital Asia
– ident: S0021911820002405_ref29
– start-page: 163
  volume-title: Platforms, Markets and Innovation
  year: 2009
  ident: S0021911820002405_ref1
– ident: S0021911820002405_ref7
  doi: 10.1177/1461444809342738
– ident: S0021911820002405_ref20
  doi: 10.1525/9780520962934
– ident: S0021911820002405_ref23
– ident: S0021911820002405_ref27
  doi: 10.1177/1461444818769694
– ident: S0021911820002405_ref25
– volume-title: Culture
  year: 1981
  ident: S0021911820002405_ref36
– volume-title: 2016 manhwa sanŏp paeksŏ
  year: 2017
  ident: S0021911820002405_ref10
– volume-title: 2017 manhwa sanŏp paeksŏ
  year: 2018
  ident: S0021911820002405_ref11
– ident: S0021911820002405_ref18
– ident: S0021911820002405_ref12
  doi: 10.1093/oso/9780199283262.001.0001
– ident: S0021911820002405_ref37
– ident: S0021911820002405_ref28
  doi: 10.2307/j.ctvcj305r.8
– start-page: 31
  volume-title: Hallyu 2.0
  year: 2015
  ident: S0021911820002405_ref6
– ident: S0021911820002405_ref34
  doi: 10.1093/acprof:oso/9780199970773.001.0001
– ident: S0021911820002405_ref14
– ident: S0021911820002405_ref3
– start-page: 356
  volume-title: The Routledge Companion to Media Fandom
  year: 2018
  ident: S0021911820002405_ref21
– ident: S0021911820002405_ref30
– volume: 46
  start-page: 129
  year: 2017
  ident: S0021911820002405_ref16
  article-title: “Wept'un chakka ŭi inchŏk chawŏn kaebal modeling yŏn'gu” [A study of development models of human resources in webtoon business]
  publication-title: Manhwa Aenimeisyŏn yŏn'gu
– ident: S0021911820002405_ref26
– volume-title: 2015 manhwa sanŏp paeksŏ
  year: 2016
  ident: S0021911820002405_ref9
– ident: S0021911820002405_ref32
  doi: 10.5749/j.ctvc2rn88
– ident: S0021911820002405_ref22
– ident: S0021911820002405_ref24
– ident: S0021911820002405_ref17
  doi: 10.1177/2056305119880174
– ident: S0021911820002405_ref15
  doi: 10.1163/22142312-12340078
– ident: S0021911820002405_ref13
  doi: 10.1177/2056305115603080
– ident: S0021911820002405_ref33
  doi: 10.1163/22142312-12340076
– volume: 97
  start-page: 252
  year: 2013
  ident: S0021911820002405_ref5
  article-title: “Lee Myung-bak chŏngbu ŭi kiŏp kukka pŭrojekt’ŭ-rosŏ hanryu chŏngch'aek” [The Korean Wave policy as a corporate-state project under Lee's regime]
  publication-title: Pip'an sahoe hakhoe
– volume-title: New Millennium South Korea: Neoliberal Capitalism and Transnational Movements
  year: 2011
  ident: S0021911820002405_ref31
– ident: S0021911820002405_ref38
– ident: S0021911820002405_ref19
– volume: 45
  start-page: 127
  year: 2016
  ident: S0021911820002405_ref8
  article-title: “Wept'un p’ŭllaetp'om ŭi pijŭnisŭ model (BM) kwa sŭp'in op’ŭ (Spin off) chŏllyak ŭi saengt'aegye chinhwa yŏn'gu” [The evolution of an ecology of webtoon platforms’ business model and spin off strategy]
  publication-title: Manhwa Aenimeisyŏn yŏn'gu
– ident: S0021911820002405_ref4
– ident: S0021911820002405_ref2
– ident: S0021911820002405_ref35
  doi: 10.1093/oso/9780190889760.001.0001
SSID ssj0001842
Score 2.3281956
Snippet This article examines the webtoon (wept'un)—a term coined in Korea to refer to webcomics—which is arguably the most pervasive and powerful form of digital...
SourceID proquest
crossref
cambridge
SourceType Aggregation Database
Enrichment Source
Index Database
Publisher
StartPage 73
SubjectTerms 21st century
Advertisements
Architecture
Artists
Asian studies
Business models
Computer platforms
Culture
Dependency
Ecology
Ecosystems
Mass media effects
Music
Production
Recommender systems
Society
User generated content
Title The Platformization of Culture: Webtoon Platforms and Media Ecology in Korea and Beyond
URI https://www.cambridge.org/core/product/identifier/S0021911820002405/type/journal_article
https://www.proquest.com/docview/2492879686
Volume 80
WOSCitedRecordID wos000621389700005&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
journalDatabaseRights – providerCode: PRVPQU
  databaseName: ABI/INFORM Collection
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: 7WY
  dateStart: 19880201
  isFulltext: true
  titleUrlDefault: https://www.proquest.com/abicomplete
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: ABI/INFORM Global
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: M0C
  dateStart: 19880201
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/abiglobal
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Arts & Humanities Database
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: M1D
  dateStart: 19880201
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/artshumanities
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Asian & European Business Collection
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: AXJJW
  dateStart: 19560101
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/asianeuropeanbusiness
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: ProQuest Central
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: BENPR
  dateStart: 19560101
  isFulltext: true
  titleUrlDefault: https://www.proquest.com/central
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Research Library
  customDbUrl:
  eissn: 1752-0401
  dateEnd: 20221130
  omitProxy: false
  ssIdentifier: ssj0001842
  issn: 0021-9118
  databaseCode: M2O
  dateStart: 19880201
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/pqrl
  providerName: ProQuest
link http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3fa9RAEB7snQURql4rVuuxD6IgBpMm2R--yFmvSMXzKJU7n47NZhYKJalNFPrfO7vZXFuEe_ElhNldsjCzs192Zr8BeBWXubSlSCJtZBllCb1Jy22kNSpEwqepsL7YhJjN5HKp5uHArQlplb1P9I66rI07I3_vmO2kUFzyj5e_Ilc1ykVXQwmNLRg6prJsAMNP09n8dO2L6f8l8IUnblnLPq7pSaNJ6GTusgrta_ltdoW7u9RdJ-13nuNH_zvnx7ATMCebdEbyBO5hNYKHk1shhBFsTz199fUI9jrmkGv2mrkuGoN86EtCj2DHF71807CQgrgLC7I1Nr_QrQPA4V4nqy3r6DrxA1tg0dYk6_s0TFclczEizcJ32XnFvtaEYH1Td69mD34cT8-OvkShYENkCIa0EYEfTppGpYyRmMZxkSAnvXDLi1gokdgsFbLgXOa5NKlQ1qImyJqUhc2MwfQpDKq6wmfAUjSEJUwRay0IsaGkvZZzlYsUVZaZbB_erZW1CsuuWXUpa2L1j273Ie71uTKB_NzV4LjYNOTteshlx_yxqfNBbwE3s7lR__PNzS_gwaGzUJ8MfgCD9uo3voT75k973lyNYUssfo5hOFmenCzGwcJJ-i0-cs_ks3sefv8LQhr9Hw
linkProvider ProQuest
linkToHtml http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V3da9RAEB9qqyhC1bNiteo--AHFYHJJ9kMQKbWl5erRh0r7FjebWSiUpDZRuX_Kv9HZzebaItxbH3wLk91k2czXZmZ-A_A6rnJpK5FE2sgqyhK6kpbbSGtUiOSfpsL6ZhNiOpUnJ-pwCf4MtTAurXLQiV5RV41x_8g_OGQ7KRSX_PP5j8h1jXLR1aGFRs8WE5z9piNb-2n_C33fN-Px7s7R9l4UugpEhmxlF5GF5rQcVMoYiWkclwnyhBjR8jIWSiQ2S4UsOZd5Lk0qlLWoya9KqtJmxmBKz70FK1lG4uBSBePtuean01JAJ0-cEpFDFNVDVBPR0VxpDFnR_CqWw3WbeN0keDu3--B_26GHsBo8arbVi8AjWMJ6BPe3rgRIRnBnx4Nzz0aw1uOizNhb5oZoDPQV3_B6BKu-pee7loUEy8dwTJLEDs9059z7ULXKGst6MFL8yI6x7BqiDWNapuuKuQiYZuG97LRmk4b8c3-rrxpag283si1PYLluanwKLEVDnpIpY60F-aMoyZPgXOUiRZVlJluH93PmKIJSaYs-IU8U__DSOsQD_xQmQLu7DiNni6Zszqec97gmiwZvDBx3uZpLdnu2-PYruLt39PWgONifTp7DvbGTDp_2vgHL3cVPfAG3za_utL146aWJwfebZs6_WPVSTA
linkToPdf http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V3fa9RAEB5qqyJC1bNia9V98AcUQ5NLsrspFCleD8vpcQ9K-xY3m1kolKQ2Ubl_zb-us5vNtUW4tz74Fja7ybL5dmY2M_MNwJuwTKUpRRQoLcsgiehKGm4CpTBDJPs0FsYVmxDTqTw5yWYr8LfPhbFhlb1MdIK6rLX9R75rme2kyLjku8aHRcxG44_nPwNbQcp6WvtyGh1EJjj_Q8e3Zv9oRN_67XA4Pvz26XPgKwwEmvRmG5C25jQ1zDKtJcZhWETIIwKl4UUoMhGZJBay4FymqdSxyIxBRTZWVBYm0Rpjeu4dWBNJGtuyEV-j0UIL0MnJM5VHVqDI3qPq6Kqp0bbZNBnSqOl1Xoeb-vGmenA6b_zof16tx7DuLW120G2NJ7CC1QAeHlxznAzg3qEj7Z4PYKPjS5mzd8x2Uejb11wh7AGsu1Kf7xvmAy-fwjHtMDY7U601-302K6sN60hKcY8dY9HW1Nb3aZiqSmY9Y4r597LTik1qstvdrS6baAO-38qyPIPVqq7wObAYNVlQugiVEmSnoiQLg_MsFTFmSaKTTfiwAEruhU2Td4F6Iv8HV5sQ9ljKtad8t5VHzpYN2VkMOe_4TpZ13u7RdzWbK-htLb_9Gu4TJvMvR9PJC3gwtBvFRcNvw2p78Qtfwl39uz1tLl65jcXgx21j8xJt_VsV
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+Platformization+of+Culture%3A+Webtoon+Platforms+and+Media+Ecology+in+Korea+and+Beyond&rft.jtitle=The+Journal+of+Asian+studies&rft.au=Cho%2C+Heekyoung&rft.date=2021-02-01&rft.pub=Cambridge+University+Press&rft.issn=0021-9118&rft.eissn=1752-0401&rft.volume=80&rft.issue=1&rft.spage=73&rft.epage=93&rft_id=info:doi/10.1017%2FS0021911820002405&rft.externalDocID=10_1017_S0021911820002405
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0021-9118&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0021-9118&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0021-9118&client=summon