‘We Poles are pill poppers’: Proximity in Polish medical popularisation videos on YouTube

The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (i.e. Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with t...

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Bibliographic Details
Published in:	Ibérica (Castellón de la Plana, Spain) no. 44; pp. 207 - 238
Main Authors:	Tereszkiewicz, Anna, Szczyrbak, Magdalena
Format:	Journal Article
Language:	English
Published:	Castello Asociacion Europea de Lenguas para Fines Especificos 01.01.2022 Asociación Europea de Lenguas para Fines Específicos
Subjects:	Case studies Classification Communication Computer mediated communication comunicación médica Credibility Cultural factors divulgación Internet Mass media medical communication Multiculturalism & pluralism multimodalidad Multimodality National identity popularisation proximidad Proximity proximity, multimodality, YouTube, popularisation, medical communication Social factors Social media Sociocultural factors YouTube
ISSN:	1139-7241, 2340-2784, 2340-2784
Online Access:	Get full text
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