Understanding Customer Needs and Preferences in Head-mounted Display Virtual Reality Experiences

This study investigated consumer perceptions of head-mounted display-based virtual reality systems, focusing on factors influencing adoption, usage, and purchase decisions. Using a survey of 112 participants, the research examined the technological, psychological, and economic considerations shaping...

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Bibliographic Details
Published in:South African Journal of Industrial Engineering Vol. 36; no. 2; pp. 93 - 104
Main Author: Kim, K.
Format: Journal Article
Language:English
Published: Bedfordview South African Institute of Industrial Engineers (SAIIE) 01.08.2025
South African Institute for Industrial Engineering
Subjects:
Attitudes
Consumers
Decision making
Educational technology
Factor analysis
Helmet mounted displays
Immersive virtual reality
Influence
Perceptions
Polls & surveys
Realism
Regression analysis
Tourism
Usability
User experience
Virtual reality
ISSN:1012-277X, 2224-7890, 2224-7890
Online Access:Get full text
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Summary:This study investigated consumer perceptions of head-mounted display-based virtual reality systems, focusing on factors influencing adoption, usage, and purchase decisions. Using a survey of 112 participants, the research examined the technological, psychological, and economic considerations shaping user experiences. Factor analysis identified six critical dimensions: usefulness, usability, capabilities, content and system satisfaction, engagement, and risk. Regression analyses revealed that engagement is the primary driver of purchase intention, while usefulness predominantly influences usage intentions and future adoption perspectives. Content and system satisfaction emerged as an additional determinant across both adoption and purchase behaviours. Despite positive perceptions of immersion, realism, and originality, users expressed concerns about content quality and cost. These findings underscore the need to enhance engagement and usefulness, alongside improving content and system satisfaction, to foster a broader acceptance and integration of head-mounted display virtual reality technologies. Limitations in the survey’s regional focus are acknowledged, suggesting the need for cross-cultural studies. This research offers actionable insights for the developers and stakeholders of head-mounted display virtual reality systems, contributing to the advancement and popularisation of VR systems.
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ISSN:1012-277X
2224-7890
2224-7890
DOI:10.7166/36-2-3171