Understanding Customer Needs and Preferences in Head-mounted Display Virtual Reality Experiences

This study investigated consumer perceptions of head-mounted display-based virtual reality systems, focusing on factors influencing adoption, usage, and purchase decisions. Using a survey of 112 participants, the research examined the technological, psychological, and economic considerations shaping...

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Bibliographic Details
Published in:	South African Journal of Industrial Engineering Vol. 36; no. 2; pp. 93 - 104
Main Author:	Kim, K.
Format:	Journal Article
Language:	English
Published:	Bedfordview South African Institute of Industrial Engineers (SAIIE) 01.08.2025 South African Institute for Industrial Engineering
Subjects:	Attitudes Consumers Decision making Educational technology Factor analysis Helmet mounted displays Immersive virtual reality Influence Perceptions Polls & surveys Realism Regression analysis Tourism Usability User experience Virtual reality
ISSN:	1012-277X, 2224-7890, 2224-7890
Online Access:	Get full text
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