Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

Digitalization transforms how actors conduct activities and exchange resources in business networks. Data-driven start-ups are key actors in this transformation as they are often the first to commercialize novel digital technologies and influence business networks through their strategizing. Extant...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Industrial marketing management Jg. 102; S. 381 - 402
Hauptverfasser:	Mosch, Philipp, Winkler, Corinna, Eggert, Curd-Georg, Schumann, Jan H., Obermaier, Robert, Ulaga, Wolfgang
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.04.2022
Schlagworte:	Business networks Case study research Data-driven start-ups Digitalization IMP Strategizing Data-driven start-ups Digitalization Case study research IMP Business networks Strategizing
ISSN:	0019-8501
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!