Mosch, P., Winkler, C., Eggert, C., Schumann, J. H., Obermaier, R., & Ulaga, W. (2022). Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks. Industrial marketing management, 102, 381-402. https://doi.org/10.1016/j.indmarman.2022.01.023
Chicago-Zitierstil (17. Ausg.)Mosch, Philipp, Corinna Winkler, Curd-Georg Eggert, Jan H. Schumann, Robert Obermaier, und Wolfgang Ulaga. "Driving or Driven by Others? A Dynamic Perspective on How Data-driven Start-ups Strategize Across Different Network Roles in Digitalized Business Networks." Industrial Marketing Management 102 (2022): 381-402. https://doi.org/10.1016/j.indmarman.2022.01.023.
MLA-Zitierstil (9. Ausg.)Mosch, Philipp, et al. "Driving or Driven by Others? A Dynamic Perspective on How Data-driven Start-ups Strategize Across Different Network Roles in Digitalized Business Networks." Industrial Marketing Management, vol. 102, 2022, pp. 381-402, https://doi.org/10.1016/j.indmarman.2022.01.023.