The like economy: Social buttons and the data-intensive web

The paper examines Facebook’s ambition to extend into the entire web by focusing on social buttons and developing a medium-specific platform critique. It contextualises the rise of buttons and counters as metrics for user engagement and links them to different web economies. Facebook’s Like buttons...

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Bibliographic Details
Published in:	New media & society Vol. 15; no. 8; pp. 1348 - 1365
Main Authors:	Gerlitz, Carolin, Helmond, Anne
Format:	Journal Article
Language:	English
Published:	London, England SAGE Publications 01.12.2013
Subjects:	Centralization Conceptualization Decentralization Engagement Internet Popularity Social networks Software Like economy social buttons medium-specificity software studies social web web analytics Digital methods Facebook platform studies fabric of the web
ISSN:	1461-4448, 1461-7315
Online Access:	Get full text
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