The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy

PurposeThis research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies across different shipping channels.Design...

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Vydané v:	Internet research Ročník 32; číslo 3; s. 971 - 987
Hlavní autori:	Xu, Cheng, Park, Jooyoung, Lee, Jacob C
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Bradford Emerald Publishing Limited 09.05.2022 Emerald Group Publishing Limited
Predmet:	Adults Beliefs Between-subjects design Brand loyalty Channels Communication Strategies Companies Consumer behavior Consumer Economics Consumers Decision making Electronic commerce Evaluation Feasibility Influence Internet Literature Reviews Marketing Mental simulation Merchandise Information Perceptions Product reviews Psychological factors Purchasing Retail stores Shopping Simulation Summative Evaluation Technology Acceptance Model Decision-making Construal level Offline Shopping channel Psychological distance Online
ISSN:	1066-2243, 2054-5657
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