Xu, C., Park, J., & Lee, J. C. (2022). The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy. Internet research, 32(3), 971-987. https://doi.org/10.1108/INTR-11-2020-0660
Citace podle Chicago (17th ed.)Xu, Cheng, Jooyoung Park, a Jacob C. Lee. "The Effect of Shopping Channel (online Vs Offline) on Consumer Decision Process and Firm's Marketing Strategy." Internet Research 32, no. 3 (2022): 971-987. https://doi.org/10.1108/INTR-11-2020-0660.
Citace podle MLA (9th ed.)Xu, Cheng, et al. "The Effect of Shopping Channel (online Vs Offline) on Consumer Decision Process and Firm's Marketing Strategy." Internet Research, vol. 32, no. 3, 2022, pp. 971-987, https://doi.org/10.1108/INTR-11-2020-0660.
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