The conditioning function of rating mechanisms for consumers in the sharing economy

Purpose The purpose of this paper is to explore how rating mechanisms encourage emotional labor norms among sharing economy consumers. Design/methodology/approach This study follows a mixed-methods research design. Survey data from 207 consumers were used to quantify the impact of three distinct rat...

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Bibliographic Details
Published in:	Internet research Vol. 29; no. 5; pp. 1090 - 1108
Main Authors:	Newlands, Gemma, Lutz, Christoph, Fieseler, Christian
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Publishing Limited 07.10.2019 Emerald Group Publishing Limited
Subjects:	Academic Language Annoyance Behavior Standards Coercion Conditioning Consumer behavior Consumer Economics Consumers Emotional labor Emotions Feedback Focus Groups Frustration Function Hotels & motels Labor Literacy Literature Reviews Methods Research Noise Norms Rating Scales Ratings & rankings Regression analysis Reputation Reputations Research design Research methodology Sharing economy Social Behavior Social interaction Social norms Studies Transactions Uber Airbnb Consumer behaviour E-Commerce Sharing economy Ratings
ISSN:	1066-2243, 2054-5657
Online Access:	Get full text
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