How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies

Purpose The purpose of this paper is to compare Fortune 200 and top startup chief executive officers’ (CEOs) communication strategies on Twitter and the effectiveness of these strategies in influencing public engagement. Specifically, guided by the dialogic communication theory and social presence t...

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Veröffentlicht in:	Corporate communications Jg. 24; H. 3; S. 532 - 552
Hauptverfasser:	Yue, Cen April, Thelen, Patrick, Robinson, Katy, Men, Linjuan Rita
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Bradford Emerald Publishing Limited 31.07.2019 Emerald Group Publishing Limited
Schlagworte:	Animation Business Business communications Chief executive officers Chief executives Coders Coding Communication strategies Communication theory Companies Comparative analysis Comparative studies Computer mediated communication Content analysis Data analysis Dialogue Digital media Discourse strategies Executives (Business) Knowledge management Leadership Mass media Nonprofit organizations Principles Public participation Public relations Regression analysis Reliability Social media Social networks Stakeholders Startups Strategies Tactics User behavior Leadership Social presence Startups Dialogic communication CEO communication Social media
ISSN:	1356-3289, 1758-6046
Online-Zugang:	Volltext
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