A dynamic diffusion model for managing customer's expectation and satisfaction

The paper aims at answering the generic question on how suppliers make the suitable and well-timed decisions in diffusing new technology effectively to adopters. Three major attempts are made for the study: First, investigating the entire process of the adoption and diffusion of technology innovatio...

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Bibliographic Details
Published in:	Technological forecasting & social change Vol. 73; no. 6; pp. 648 - 665
Main Authors:	Yeon, Seung-jun, Park, Sang-hyun, Kim, Sang-wook
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.07.2006
Subjects:	Adoption Customer satisfaction Diffusion Expectation Hype cycles Marketing hype System dynamics Technology System dynamics Technology Customer satisfaction Marketing hype Hype cycles Diffusion Expectation Adoption
ISSN:	0040-1625, 1873-5509
Online Access:	Get full text
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