A dynamic diffusion model for managing customer's expectation and satisfaction

The paper aims at answering the generic question on how suppliers make the suitable and well-timed decisions in diffusing new technology effectively to adopters. Three major attempts are made for the study: First, investigating the entire process of the adoption and diffusion of technology innovatio...

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Vydané v:	Technological forecasting & social change Ročník 73; číslo 6; s. 648 - 665
Hlavní autori:	Yeon, Seung-jun, Park, Sang-hyun, Kim, Sang-wook
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Inc 01.07.2006
Predmet:	Adoption Customer satisfaction Diffusion Expectation Hype cycles Marketing hype System dynamics Technology System dynamics Technology Customer satisfaction Marketing hype Hype cycles Diffusion Expectation Adoption
ISSN:	0040-1625, 1873-5509
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