The effects of gratifications, flow and satisfaction on the usage of livestreaming services

PurposeThis study combines uses and gratifications theory and flow theory to create an integrated model that predicts continuance intention to use and satisfaction with livestreaming services.Design/methodology/approachThe proposed model was empirically evaluated using survey data collected from 304...

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Bibliographic Details
Published in:	Library hi tech Vol. 41; no. 3; pp. 729 - 748
Main Authors:	Hsu, Chin Lung, Lin, Judy Chuan-Chuan
Format:	Journal Article
Language:	English
Published:	Bradford Emerald Publishing Limited 11.07.2023 Emerald Group Publishing Limited
Subjects:	Audiences Entertainment Flow theory Gratification Influence Information technology Internet Motivation Satisfaction Services Smartphones Sociability Social interaction Social networks Streaming media Theory User behavior Flow theory Uses and gratifications theory Continuance Telepresence Livestreaming services Satisfaction
ISSN:	0737-8831, 2054-166X
Online Access:	Get full text
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