Neo-liberal Subjectivity, Self-branding and ‘My Rape Story’ YouTube Videos

This article considers the YouTube ‘My Rape Story’ genre in light of critical feminist analyses of rape survivor stories. The feminist mobilization that developed out of the political ferment of 1968 told a ‘rape story’ of male power and women’s oppression. However, as first-hand rape stories prolif...

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Published in:Critical sociology Vol. 45; no. 7-8; pp. 1181 - 1194
Main Author: Harrington, Carol
Format: Journal Article
Language:English
Published: London, England SAGE Publications 01.11.2019
Sage Publications Ltd
Subjects:
20th century
Accounts
Discourse analysis
Experts
Feminism
Internet
Liberalism
Mass media effects
Mobilization
Mythology
Narratives
Neoliberalism
Oppression
Political power
Positioning
Power
Psychological trauma
Rape
Resistance
Self disclosure
Self-efficacy
Social media
Social networks
Subjectivity
Survivor
Talking
Therapy
Transformation
Trauma
Women
Rape
confession
neo-liberal subject
sociology
self-branding
feminism
neo-liberalism
social media
ISSN:0896-9205, 1569-1632
Online Access:Get full text
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Abstract This article considers the YouTube ‘My Rape Story’ genre in light of critical feminist analyses of rape survivor stories. The feminist mobilization that developed out of the political ferment of 1968 told a ‘rape story’ of male power and women’s oppression. However, as first-hand rape stories proliferated in late 20th-century popular media, psychological experts typically framed them with therapeutic narratives of individual self-efficacy and self-transformation. Critical feminist analyses of such rape ‘survivor discourse’ called for new discursive spaces that would allow survivors to eschew therapeutic accounts. A new generation of women have spoken out on a variety of digital platforms, confronting established limits on talking about rape. Considering YouTube ‘My Rape Story’ videos as one manifestation of this new wave of speaking out, my analysis shows that examples of such videos evidence the impact of incitements to self-disclosure through self-branding built into much social media. I argue that these videos exemplify how first-hand rape stories can provide a site for the construction of neo-liberal subjectivity by positioning rape trauma as something survivors must work on in order to achieve self-efficacy. Nevertheless, these accounts also show resistance to victim-blaming rape myths.
AbstractList This article considers the YouTube ‘My Rape Story’ genre in light of critical feminist analyses of rape survivor stories. The feminist mobilization that developed out of the political ferment of 1968 told a ‘rape story’ of male power and women’s oppression. However, as first-hand rape stories proliferated in late 20th-century popular media, psychological experts typically framed them with therapeutic narratives of individual self-efficacy and self-transformation. Critical feminist analyses of such rape ‘survivor discourse’ called for new discursive spaces that would allow survivors to eschew therapeutic accounts. A new generation of women have spoken out on a variety of digital platforms, confronting established limits on talking about rape. Considering YouTube ‘My Rape Story’ videos as one manifestation of this new wave of speaking out, my analysis shows that examples of such videos evidence the impact of incitements to self-disclosure through self-branding built into much social media. I argue that these videos exemplify how first-hand rape stories can provide a site for the construction of neo-liberal subjectivity by positioning rape trauma as something survivors must work on in order to achieve self-efficacy. Nevertheless, these accounts also show resistance to victim-blaming rape myths.
Author Harrington, Carol
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  organization: Victoria University of Wellington, New Zealand
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Issue 7-8
Keywords Rape
confession
neo-liberal subject
sociology
self-branding
feminism
neo-liberalism
social media
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Snippet This article considers the YouTube ‘My Rape Story’ genre in light of critical feminist analyses of rape survivor stories. The feminist mobilization that...
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SubjectTerms 20th century
Accounts
Discourse analysis
Experts
Feminism
Internet
Liberalism
Mass media effects
Mobilization
Mythology
Narratives
Neoliberalism
Oppression
Political power
Positioning
Power
Psychological trauma
Rape
Resistance
Self disclosure
Self-efficacy
Social media
Social networks
Subjectivity
Survivor
Talking
Therapy
Transformation
Trauma
Women
Title Neo-liberal Subjectivity, Self-branding and ‘My Rape Story’ YouTube Videos
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https://www.proquest.com/docview/2313523008
Volume 45
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