Applying Tools From Human-Centered Design to Social Marketing Planning

In this “Tools From the Field” paper, we report our experiences using human-centered design (HCD), a process for using innovation as a means of developing more effective marketing offerings. The context for our use of HCD tools was a partnership with a new community committee. We combined elements o...

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Bibliographic Details

Published in:	Social marketing quarterly Vol. 24; no. 2; pp. 63 - 73
Main Authors:	Biroscak, Brian J., Schneider, Tali, Martinez Tyson, Dinorah, Aguado Loi, Claudia X., Bryant, Carol A.
Format:	Journal Article
Language:	English
Published:	Los Angeles, CA SAGE Publications 01.06.2018 SAGE PUBLICATIONS, INC
Subjects:	Product development Social marketing community coalitions design thinking product development
ISSN:	1524-5004, 1539-4093
Online Access:	Get full text
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