Applying Tools From Human-Centered Design to Social Marketing Planning

In this “Tools From the Field” paper, we report our experiences using human-centered design (HCD), a process for using innovation as a means of developing more effective marketing offerings. The context for our use of HCD tools was a partnership with a new community committee. We combined elements o...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Social marketing quarterly Jg. 24; H. 2; S. 63 - 73
Hauptverfasser:	Biroscak, Brian J., Schneider, Tali, Martinez Tyson, Dinorah, Aguado Loi, Claudia X., Bryant, Carol A.
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Los Angeles, CA SAGE Publications 01.06.2018 SAGE PUBLICATIONS, INC
Schlagworte:	Product development Social marketing community coalitions design thinking product development
ISSN:	1524-5004, 1539-4093
Online-Zugang:	Volltext
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