On the Computational Complexity of Consumer Decision Rules

A consumer entering a new bookstore can face more than 250,000 alternatives. The efficiency of compensatory and noncompensatory decision rules for finding a preferred item depends on the efficiency of their associated information operators. At best, item-by-item information operators lead to linear...

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Bibliographic Details
Published in:	Computational economics Vol. 23; no. 2; pp. 173 - 192
Main Authors:	Norman, A., Ahmed, A., Chou, J., Dalal, A., Fortson, K., Jindal, M., Kurz, C., Lee, H., Payne, K., Rando, R., Sheppard, K., Sublett, E., Sussman, J., White, I.
Format:	Journal Article
Language:	English
Published:	Dordrecht Society for Computational Economics 01.03.2004 Springer Nature B.V
Series:	Computational Economics
Subjects:	Algorithms Bookstores Complexity Consumer behavior Consumers Decision making Decisions Economic models Economics Grocery stores Information Internet Linear programming Operators Optimization techniques Shopping Studies Utility functions
ISSN:	0927-7099, 1572-9974
Online Access:	Get full text
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