Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting a Research Agenda in the Red Ocean
There are both formal and informal cries that UTAUT and, by association, the stream of research on technology adoption has reached its limit, with little or no opportunities for new knowledge creation. Such a conclusion is ironic because the theory has not been sufficiently and suitably replicated....
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| Published in: | Journal of the Association for Information Systems Vol. 23; no. 1; pp. 13 - 95 |
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| Main Authors: | , , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Atlanta
Association for Information Systems
2022
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| Subjects: | |
| ISSN: | 1536-9323, 1536-9323 |
| Online Access: | Get full text |
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