Color capital: Examining the racialized nature of beauty via colorism and skin bleaching

Colorism, like whiteness is capital, is rooted in the institution of slavery and has resulted in the preference of light skin. Because colorism is part of the historical construction of whiteness, the consumption of whiteness is commodified through various markets. Current manifestations of racializ...

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Bibliographic Details
Published in:Sociology compass Vol. 17; no. 8
Main Authors: Ellis, Natasha P., Destine, Shaneda
Format: Journal Article
Language:English
Published: Hoboken Wiley Subscription Services, Inc 01.08.2023
Subjects:
African American
Beauty
Bleaching
capitalism
compass sections
culture
Editing
education
identity
key topics
life course sociology
Literature reviews
popular culture
psychology
race & ethnicity
Racialization
Skin
Slavery
social psychology
social stratification
sociology
subjects
ISSN:1751-9020, 1751-9020
Online Access:Get full text
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Summary:Colorism, like whiteness is capital, is rooted in the institution of slavery and has resulted in the preference of light skin. Because colorism is part of the historical construction of whiteness, the consumption of whiteness is commodified through various markets. Current manifestations of racialized beauty, that is, skin bleaching and photo editing apps such as FaceTune and Snap Chat reinforce colorism and impact conceptualizations of beauty. This literature review surveys how colorism and racialized beauty are reproduced to reinforce whiteness as a form of capital.
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ISSN:1751-9020
1751-9020
DOI:10.1111/soc4.13049