A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising
This paper focuses on a multiobjective optimization problem in TV advertising from an advertising agency's perspective, which involves deciding on which commercial breaks to air the ads of various brands to jointly maximize reach or gross rating point (GRP) for the different brands subject to b...
Gespeichert in:
| Veröffentlicht in: | International transactions in operational research Jg. 27; H. 3; S. 1664 - 1698 |
|---|---|
| Hauptverfasser: | , |
| Format: | Journal Article |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford
Blackwell Publishing Ltd
01.05.2020
|
| Schlagworte: | |
| ISSN: | 0969-6016, 1475-3995 |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Abstract | This paper focuses on a multiobjective optimization problem in TV advertising from an advertising agency's perspective, which involves deciding on which commercial breaks to air the ads of various brands to jointly maximize reach or gross rating point (GRP) for the different brands subject to budget constraints, brand competition constraints, and other scheduling constraints. We present a multiobjective integer programming formulation of this problem and develop and implement algorithms for generating provably Pareto‐optimal solutions. We also develop reduction and visualization procedures to aid a decision maker in choosing suitable subsets of the Pareto‐optimal solutions obtained. Numerical experiments on five TV advertising problems involving 20–40 objective functions and thousands of decision variables and constraints demonstrate the effectiveness of the proposed formulation and solution methods in generating Pareto‐optimal objective vectors that reflect brand priorities and that are well distributed along the Pareto front. |
|---|---|
| AbstractList | This paper focuses on a multiobjective optimization problem in TV advertising from an advertising agency's perspective, which involves deciding on which commercial breaks to air the ads of various brands to jointly maximize reach or gross rating point (GRP) for the different brands subject to budget constraints, brand competition constraints, and other scheduling constraints. We present a multiobjective integer programming formulation of this problem and develop and implement algorithms for generating provably Pareto‐optimal solutions. We also develop reduction and visualization procedures to aid a decision maker in choosing suitable subsets of the Pareto‐optimal solutions obtained. Numerical experiments on five TV advertising problems involving 20–40 objective functions and thousands of decision variables and constraints demonstrate the effectiveness of the proposed formulation and solution methods in generating Pareto‐optimal objective vectors that reflect brand priorities and that are well distributed along the Pareto front. |
| Author | Regis, Rommel G. Evangelista, Vivian M. |
| Author_xml | – sequence: 1 givenname: Vivian M. surname: Evangelista fullname: Evangelista, Vivian M. email: vevangel@sju.edu organization: Saint Joseph's University – sequence: 2 givenname: Rommel G. surname: Regis fullname: Regis, Rommel G. email: rregis@sju.edu organization: Saint Joseph's University |
| BookMark | eNp9kE1LAzEQhoNUsK1e_AUBb8LWyX5mj6VoLRQqpXoN2XzYlG22ZtNq_fWmricRB4aBmeedSd4B6tnGKoSuCYxIiDvjGzcicUrJGeqTtMiipCyzHupDmZdRDiS_QIO23QAAyUjRR2yMt_vam6baKOHNQWG-27mGizXWjcNb_mG25tPYV-zXCjt1GoT-dPmEG42l0Vo5ZT2uHLeyxcbi1Qvm8qCcN22QXaJzzetWXf3UIXp-uF9NHqP5YjqbjOeRSICQKCNAC51QqCTVJY0pBZ1JzoEKmldSaiBJqtJM5Ao4FDKv4jxJpaiyQiZFyCG66faGx7_tVevZptk7G06yOIlpnOVhZaCgo4Rr2tYpzYTxPPzeesdNzQiwk43sZCP7tjFIbn9Jds5suTv-DZMOfje1Ov5Dstlqsew0X6DqhY4 |
| CitedBy_id | crossref_primary_10_32604_cmc_2024_058656 |
| Cites_doi | 10.1080/00207543.2014.951095 10.1016/S0096-3003(02)00853-6 10.1016/j.amc.2005.01.038 10.1287/mnsc.19.8.936 10.1016/0377-2217(84)90056-0 10.1177/002224376500200113 10.1002/nav.3800290202 10.1016/0377-2217(82)90182-5 10.1111/j.1540-5915.1979.tb00004.x 10.1016/j.ejor.2007.09.039 10.1016/j.ejor.2008.10.023 10.1016/S0377-2217(03)00255-8 10.1016/0377-2217(83)90157-1 10.1109/TEVC.2013.2240687 10.1287/opre.1030.0083 10.1016/j.amc.2013.03.002 10.1109/4235.996017 10.1111/itor.12137 10.1017/CBO9780511921735 10.1007/s10898-012-9955-7 10.1109/TSMCC.2007.900651 10.1287/mnsc.29.12.1444 10.1287/mnsc.2015.2185 10.1007/BF01588256 10.1016/j.acme.2015.05.001 10.1016/j.ejor.2006.02.033 10.1007/BF01584241 10.1016/0305-0548(74)90064-1 10.1007/s11042-013-1691-6 10.1007/s00530-012-0284-y 10.1007/BF01584332 10.1007/BFb0056872 |
| ContentType | Journal Article |
| Copyright | 2017 The Authors. International Transactions in Operational Research © 2017 International Federation of Operational Research Societies 2020 The Authors. |
| Copyright_xml | – notice: 2017 The Authors. International Transactions in Operational Research © 2017 International Federation of Operational Research Societies – notice: 2020 The Authors. |
| DBID | AAYXX CITATION 7SC 7TB 8FD FR3 JQ2 L7M L~C L~D |
| DOI | 10.1111/itor.12481 |
| DatabaseName | CrossRef Computer and Information Systems Abstracts Mechanical & Transportation Engineering Abstracts Technology Research Database Engineering Research Database ProQuest Computer Science Collection Advanced Technologies Database with Aerospace Computer and Information Systems Abstracts Academic Computer and Information Systems Abstracts Professional |
| DatabaseTitle | CrossRef Technology Research Database Computer and Information Systems Abstracts – Academic Mechanical & Transportation Engineering Abstracts ProQuest Computer Science Collection Computer and Information Systems Abstracts Engineering Research Database Advanced Technologies Database with Aerospace Computer and Information Systems Abstracts Professional |
| DatabaseTitleList | CrossRef Technology Research Database |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Engineering Computer Science Business |
| EISSN | 1475-3995 |
| EndPage | 1698 |
| ExternalDocumentID | 10_1111_itor_12481 ITOR12481 |
| Genre | article |
| GroupedDBID | --K .3N .GA .Y3 05W 0R~ 10A 1B1 1OC 1XV 29J 31~ 33P 4.4 50Y 50Z 51W 51Y 52M 52O 52Q 52S 52T 52U 52W 5GY 5HH 5LA 5VS 66C 702 7PT 8-0 8-1 8-3 8-4 8-5 8UM 8VB 930 A04 AABNI AAEDT AAESR AAHHS AAHQN AALRI AAMNL AANHP AAONW AAOUF AAQFI AAQXK AASGY AAXRX AAXUO AAYCA AAZKR ABCQN ABCUV ABEML ABJNI ABPVW ABSOO ABWVN ACAHQ ACBKW ACBWZ ACCFJ ACCZN ACGFS ACHQT ACIWK ACPOU ACRPL ACSCC ACXQS ACYXJ ADBBV ADEMA ADEOM ADIZJ ADKYN ADMGS ADMUD ADNMO ADXAS ADZMN ADZOD AEEZP AEIGN AEIMD AEMOZ AENEX AEQDE AEUQT AEUYR AFBPY AFEBI AFFPM AFGKR AFKFF AFPWT AFWVQ AFYRF AFZJQ AHBTC AHQJS AIFKG AIURR AIWBW AJBDE AKVCP ALAGY ALMA_UNASSIGNED_HOLDINGS ALUQN ALVPJ AMBMR AMYDB ASPBG ASTYK AVWKF AZBYB AZFZN AZVAB BAFTC BDRZF BFHJK BMXJE BNVMJ BQESF BROTX BRXPI BY8 CAG COF CS3 D-C D-D DCZOG DPXWK DR2 DRFUL DRSSH DU5 EBA EBO EBR EBS EBU EJD EMK F00 F01 F5P FDB FEDTE FGOYB FIRID G-S G.N G50 GODZA HGLYW HVGLF HZI HZ~ I-F IHE IX1 J0M K1G K48 LATKE LC2 LC4 LEEKS LG8 LH4 LITHE LOXES LP6 LP7 LUTES LW6 LYRES M41 MEWTI MK4 MRFUL MRSSH MSFUL MSSSH MXFUL MXSSH N04 N06 N9A NF~ NQ- O66 O9- OIG P2P P2W P2Y P4C PQQKQ Q.N Q11 QB0 QWB R.K R2- RIG ROL RPZ RX1 SEW SUPJJ TH9 UB1 UHS W8V W99 WBKPD WEBCB WIH WII WOHZO WQZ WRC WSUWO WXSBR XG1 ZL0 ZZTAW ~IA ~WP 9DU AAMMB AAYXX ACVFH ADCNI AEFGJ AEUPX AEYWJ AFPUW AGHNM AGQPQ AGXDD AIDQK AIDYY AMVHM CITATION O8X 7SC 7TB 8FD FR3 JQ2 L7M L~C L~D |
| ID | FETCH-LOGICAL-c3011-51087f380bd8f982880f5daa08c86bddf0134e45c6e0a07d6b2634dcb57d377d3 |
| IEDL.DBID | DRFUL |
| ISICitedReferencesCount | 1 |
| ISICitedReferencesURI | http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000522633500016&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| ISSN | 0969-6016 |
| IngestDate | Fri Jul 25 22:32:02 EDT 2025 Sat Nov 29 06:31:34 EST 2025 Tue Nov 18 22:01:33 EST 2025 Wed Jan 22 16:40:31 EST 2025 |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 3 |
| Language | English |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c3011-51087f380bd8f982880f5daa08c86bddf0134e45c6e0a07d6b2634dcb57d377d3 |
| Notes | ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 |
| PQID | 2328256880 |
| PQPubID | 45259 |
| PageCount | 35 |
| ParticipantIDs | proquest_journals_2328256880 crossref_citationtrail_10_1111_itor_12481 crossref_primary_10_1111_itor_12481 wiley_primary_10_1111_itor_12481_ITOR12481 |
| PublicationCentury | 2000 |
| PublicationDate | May 2020 2020-05-00 20200501 |
| PublicationDateYYYYMMDD | 2020-05-01 |
| PublicationDate_xml | – month: 05 year: 2020 text: May 2020 |
| PublicationDecade | 2020 |
| PublicationPlace | Oxford |
| PublicationPlace_xml | – name: Oxford |
| PublicationTitle | International transactions in operational research |
| PublicationYear | 2020 |
| Publisher | Blackwell Publishing Ltd |
| Publisher_xml | – name: Blackwell Publishing Ltd |
| References | 1979; 17 2015; 15 2005; 171 2004; 148 2011; 2 2012 2011 2015; 53 2002; 6 2015; 74 1973; 19 1998 2009; 199 1974; 1 1995 1979; 10 1981; 21 2016; 12 2007; 37 1983; 12 1999 2013; 19 1965; 2 2004; 52 1982; 29 2004; 158 2001 2013; 219 1990 1984; 15 2009; 192 2013; 57 2015; 22 1982; 9 2016; 62 2016 2007; 180 1977; 13 2014; 18 1983; 29 e_1_2_8_28_1 e_1_2_8_29_1 e_1_2_8_24_1 e_1_2_8_26_1 e_1_2_8_27_1 Saaty L. (e_1_2_8_30_1) 1990 Currie J. (e_1_2_8_12_1) 2012 Miettinen K. (e_1_2_8_25_1) 1999 Solomon M. (e_1_2_8_33_1) 2012 e_1_2_8_3_1 e_1_2_8_5_1 e_1_2_8_4_1 e_1_2_8_7_1 e_1_2_8_6_1 e_1_2_8_9_1 e_1_2_8_8_1 e_1_2_8_20_1 e_1_2_8_43_1 e_1_2_8_21_1 e_1_2_8_42_1 e_1_2_8_22_1 e_1_2_8_23_1 Schott J.R. (e_1_2_8_31_1) 1995 e_1_2_8_41_1 e_1_2_8_40_1 Adany R. (e_1_2_8_2_1) 2016; 12 e_1_2_8_17_1 e_1_2_8_18_1 e_1_2_8_39_1 e_1_2_8_19_1 e_1_2_8_13_1 e_1_2_8_36_1 e_1_2_8_14_1 e_1_2_8_35_1 e_1_2_8_15_1 e_1_2_8_38_1 e_1_2_8_16_1 e_1_2_8_37_1 e_1_2_8_32_1 e_1_2_8_10_1 e_1_2_8_11_1 e_1_2_8_34_1 |
| References_xml | – volume: 13 start-page: 121 issue: 1 year: 1977 end-page: 139 article-title: Linear multiple objective programs with zero–one variables publication-title: Mathematical Programming – volume: 12 start-page: 38:1 issue: 3 year: 2016 end-page: 38:25 article-title: All‐or‐nothing generalized assignment with application to scheduling advertising campaigns publication-title: ACM Transaction on Algorithms – volume: 10 start-page: 26 issue: 1 year: 1979 end-page: 38 article-title: Multicriteria optimization: a general characterization of efficient solutions publication-title: Decision Sciences – volume: 158 start-page: 46 issue: 1 year: 2004 end-page: 55 article-title: A method for finding the set of non‐dominated vectors for multiple objective integer linear programs publication-title: European Journal of Operational Research – volume: 2 start-page: 83 issue: 1 year: 1965 end-page: 88 article-title: Media selection by linear programming publication-title: Journal of Marketing Research – volume: 21 start-page: 204 issue: 1 year: 1981 end-page: 223 article-title: Multicriteria integer programming: a (hybrid) dynamic programming recursive approach publication-title: Mathematical Programming – volume: 6 start-page: 182 issue: 2 year: 2002 end-page: 197 article-title: A fast and elitist multi‐objective genetic algorithm: NSGA‐II publication-title: IEEE Transactions on Evolutionary Computation – volume: 17 start-page: 362 issue: 1 year: 1979 end-page: 390 article-title: Theory and algorithms for linear multiple objective programs with zero–one variables publication-title: Mathematical Programming – volume: 219 start-page: 9652 issue: 18 year: 2013 end-page: 9669 article-title: An improved version of the augmented ε‐constraint method (augmecon2) for finding the exact Pareto set in multi‐objective integer programming problems publication-title: Applied Mathematics and Computation – volume: 57 start-page: 347 issue: 2 year: 2013 end-page: 365 article-title: Finding all nondominated points of multi‐objective integer programs publication-title: Journal of Global Optimization – year: 2016 – year: 1990 – volume: 52 start-page: 337 issue: 3 year: 2004 end-page: 345 article-title: Scheduling commercials on broadcast television publication-title: Operations Research – volume: 12 start-page: 362 issue: 4 year: 1983 end-page: 374 article-title: Solving zero‐one multiple objective programs through implicit enumeration publication-title: European Journal of Operational Research – volume: 15 start-page: 126 issue: 1 year: 1984 end-page: 130 article-title: A branch and bound method for multi‐objective boolean problems publication-title: European Journal of Operational Research – year: 2012 – volume: 22 start-page: 563 issue: 3 year: 2015 end-page: 584 article-title: Non‐dominated “trade‐off” solutions in television scheduling optimization publication-title: International Transactions in Operational Research – volume: 2 year: 2011 – volume: 192 start-page: 382 issue: 2 year: 2009 end-page: 395 article-title: A chance constraints goal programming model for the advertising planning problem publication-title: European Journal of Operational Research – year: 2011 publication-title: The Design of Approximation Algorithms – volume: 9 start-page: 378 issue: 4 year: 1982 end-page: 385 article-title: An algorithm for the multiple objective integer linear programming problem publication-title: European Journal of Operational Research – volume: 62 start-page: 1145 issue: 4 year: 2016 end-page: 1164 article-title: Ad revenue optimization in live broadcasting publication-title: Management Science – volume: 29 start-page: 1444 issue: 12 year: 1983 end-page: 1453 article-title: An algorithm for multiobjective zero‐one linear programming publication-title: Management Science – volume: 180 start-page: 99 issue: 1 year: 2007 end-page: 115 article-title: A review of interactive methods for multiobjective integer and mixed‐integer programming publication-title: European Journal of Operational Research – volume: 171 start-page: 53 issue: 1 year: 2005 end-page: 71 article-title: Multi‐criteria branch and bound: a vector maximization algorithm for mixed 0‐1 multiple objective linear programming publication-title: Applied Mathematics and Computation – year: 1999 publication-title: Nonlinear Multiobjective Optimization – start-page: 292 year: 1998 end-page: 304 – volume: 18 start-page: 131 issue: 1 year: 2014 end-page: 144 article-title: Performance metric ensemble for multiobjective evolutionary algorithms publication-title: IEEE Transactions on Evolutionary Computation – volume: 37 start-page: 1190 issue: 6 year: 2007 end-page: 1201 article-title: Optimal advertising campaign generation for multiple brands using MOGA publication-title: IEEE Transactions on Systems, Man, and Cybernetics, Part C (Applications and Reviews) – year: 1995 – volume: 15 start-page: 1024 issue: 4 year: 2015 end-page: 1036 article-title: A cognitive approach for the multi‐objective optimization of RC structural problems publication-title: Archives of Civil and Mechanical Engineering – volume: 53 start-page: 1198 issue: 4 year: 2015 end-page: 1215 article-title: Scheduling commercial advertisements for television publication-title: International Journal of Production Research – volume: 74 start-page: 8801 issue: 20 year: 2015 end-page: 8819 article-title: Personalized advertisement system using social relationship based user modeling publication-title: Multimedia Tools and Applications – volume: 1 start-page: 479 issue: 3 year: 1974 end-page: 496 article-title: A concept of compromise solutions and the method of the displaced ideal publication-title: Computers & Operations Research – volume: 29 start-page: 181 issue: 2 year: 1982 end-page: 201 article-title: A combined approach to solve binary multicriteria problems publication-title: Naval Research Logistics Quarterly – volume: 148 start-page: 373 issue: 2 year: 2004 end-page: 379 article-title: A mathematical programming study of advertising allocation problem publication-title: Applied Mathematics and Computation – volume: 19 start-page: 936 issue: 8 year: 1973 end-page: 946 article-title: A class of solutions for group decision problems publication-title: Management Science – volume: 19 start-page: 79 issue: 2 year: 2013 end-page: 93 article-title: Allocation algorithms for personal TV advertisements publication-title: Multimedia Systems – start-page: 1025 year: 2001 end-page: 1031 – volume: 199 start-page: 25 issue: 1 year: 2009 end-page: 35 article-title: Multi‐objective integer programming: a general approach for generating all non‐dominated solutions publication-title: European Journal of Operational Research – ident: e_1_2_8_16_1 doi: 10.1080/00207543.2014.951095 – ident: e_1_2_8_26_1 doi: 10.1016/S0096-3003(02)00853-6 – year: 1999 ident: e_1_2_8_25_1 publication-title: Nonlinear Multiobjective Optimization – ident: e_1_2_8_23_1 doi: 10.1016/j.amc.2005.01.038 – ident: e_1_2_8_41_1 doi: 10.1287/mnsc.19.8.936 – volume: 12 start-page: 38:1 issue: 3 year: 2016 ident: e_1_2_8_2_1 article-title: All‐or‐nothing generalized assignment with application to scheduling advertising campaigns publication-title: ACM Transaction on Algorithms – ident: e_1_2_8_37_1 doi: 10.1016/0377-2217(84)90056-0 – ident: e_1_2_8_11_1 doi: 10.1177/002224376500200113 – ident: e_1_2_8_22_1 – volume-title: Marketing: Real People, Real Choices year: 2012 ident: e_1_2_8_33_1 – ident: e_1_2_8_8_1 doi: 10.1002/nav.3800290202 – ident: e_1_2_8_19_1 doi: 10.1016/0377-2217(82)90182-5 – ident: e_1_2_8_32_1 doi: 10.1111/j.1540-5915.1979.tb00004.x – ident: e_1_2_8_5_1 doi: 10.1016/j.ejor.2007.09.039 – ident: e_1_2_8_27_1 doi: 10.1016/j.ejor.2008.10.023 – ident: e_1_2_8_35_1 doi: 10.1016/S0377-2217(03)00255-8 – ident: e_1_2_8_14_1 doi: 10.1016/0377-2217(83)90157-1 – ident: e_1_2_8_39_1 doi: 10.1109/TEVC.2013.2240687 – ident: e_1_2_8_9_1 doi: 10.1287/opre.1030.0083 – ident: e_1_2_8_24_1 doi: 10.1016/j.amc.2013.03.002 – volume-title: The Analytic Hierarchy Process year: 1990 ident: e_1_2_8_30_1 – ident: e_1_2_8_13_1 doi: 10.1109/4235.996017 – ident: e_1_2_8_21_1 doi: 10.1111/itor.12137 – ident: e_1_2_8_38_1 doi: 10.1017/CBO9780511921735 – ident: e_1_2_8_10_1 – ident: e_1_2_8_20_1 doi: 10.1007/s10898-012-9955-7 – ident: e_1_2_8_15_1 doi: 10.1109/TSMCC.2007.900651 – ident: e_1_2_8_18_1 doi: 10.1287/mnsc.29.12.1444 – ident: e_1_2_8_28_1 doi: 10.1287/mnsc.2015.2185 – ident: e_1_2_8_7_1 doi: 10.1007/BF01588256 – ident: e_1_2_8_40_1 doi: 10.1016/j.acme.2015.05.001 – ident: e_1_2_8_4_1 doi: 10.1016/j.ejor.2006.02.033 – ident: e_1_2_8_36_1 doi: 10.1007/BF01584241 – ident: e_1_2_8_29_1 – ident: e_1_2_8_42_1 doi: 10.1016/0305-0548(74)90064-1 – ident: e_1_2_8_17_1 doi: 10.1007/s11042-013-1691-6 – volume-title: Fault tolerant design using single and multicriteria genetic algorithm optimization year: 1995 ident: e_1_2_8_31_1 – ident: e_1_2_8_3_1 doi: 10.1007/s00530-012-0284-y – ident: e_1_2_8_6_1 doi: 10.1007/BF01584332 – volume-title: Foundations of Computer‐Aided Process Operations year: 2012 ident: e_1_2_8_12_1 – ident: e_1_2_8_34_1 – ident: e_1_2_8_43_1 doi: 10.1007/BFb0056872 |
| SSID | ssj0001517 |
| Score | 2.151379 |
| Snippet | This paper focuses on a multiobjective optimization problem in TV advertising from an advertising agency's perspective, which involves deciding on which... |
| SourceID | proquest crossref wiley |
| SourceType | Aggregation Database Enrichment Source Index Database Publisher |
| StartPage | 1664 |
| SubjectTerms | Advertising Algorithms Decision making gross rating point Integer programming multiobjective optimization Multiple objective analysis Operations research Optimal advertising Optimization Pareto optimum Pareto‐optimal reach Television advertising |
| Title | A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising |
| URI | https://onlinelibrary.wiley.com/doi/abs/10.1111%2Fitor.12481 https://www.proquest.com/docview/2328256880 |
| Volume | 27 |
| WOSCitedRecordID | wos000522633500016&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| journalDatabaseRights | – providerCode: PRVWIB databaseName: Wiley Online Library Full Collection 2020 customDbUrl: eissn: 1475-3995 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0001517 issn: 0969-6016 databaseCode: DRFUL dateStart: 19970101 isFulltext: true titleUrlDefault: https://onlinelibrary.wiley.com providerName: Wiley-Blackwell |
| link | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dS8MwED-GE9EHp1NxOiWgLwqVbm3TBHwZ6lSQOcYmeyv5aGHiOtmmiH-9l6zdJoggPhRKey1pkt_d78p9AJwyzvCW5o4MQ-74lLmOUCx2eCJ9w2BrCCnbbCJstVi_z9sFuMxzYWb1IeY_3AwyrL42ABdysgRy3PDjC7ROJu-6aLKq0PUqXneavYe5JkZrZtOlOeWOKTuSlSc1kTyLp78bpAXLXOaq1tg0S_8b5hZsZiSTNGa7YhsKcVqGtTzGvQylvJcDyaBdho2lwoQ7EDWIjTQcyeeZQiR57XGCJJcMxcdgOPhEUYL8kYxNRCbB67edNhklJG-6MiU48FRPyCAl3Scist7P-Ngu9Jo33as7J2vF4CijARxELgsTj7lSs4Sjl8bcJNBCuEwxKrVOkEn6sR8oGrvCDTWVder5Wskg1F6Ixx6spKM03gfCZMyVy_xEC3QNuS99HdQoDbyQx1JxUYGzfD0ildUpN-0yXqLcXzFTGtkprcDJXPZ1Vp3jR6lqvqxRhtBJhEwSnWOKH1KBc7uAv7whuu8-duzZwV-ED2G9btxzGx9ZhZXp-C0-glX1jnM9Ps526xfAUu6T |
| linkProvider | Wiley-Blackwell |
| linkToHtml | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3rS8MwED9kio8PPqbifAb0i0Kls2keH0WdinPKmOK30iQtTLST-UD8671k6ZwggvihUNpLSZP87n4XLncAO0IKfGVkoDiXAWUiDFItskDmiloGW0dIuWITvNUSd3fy2sfm2LMwg_wQww03iwynry3A7Yb0CMpxxff30TzZg9fjlEVcVGD8uN24aQ5VMZozd15aMhnYvCM-P6kN5flq_d0ifdHMUbLqrE1j7p_9nIdZTzPJ4WBdLMBYVlRhsoxyr8JcWc2BeHBXYWYkNeEiJIfExRr21P1AJZIy-zhBmkse0_fuY_cDRQkySNK3MZkEn5-2r0kvJ2XZlReCPS_MM-kWpHNLUl_9GZstwU3jpHN0FvhiDIG2OiBA7AqeRyJURuQS_TQR5rFJ01BowZQxOXJJmtFYsyxMQ26YOmARNVrF3EQcr2WoFL0iWwEiVCZ1KGhuUnQOJVXUxHXG4ojLTGmZ1mC3nJBE-0zltmDGQ1J6LHZIEzekNdgeyj4N8nP8KLVezmviMfqcIJdE95jhj9Rgz83gL19IzjtXbXe3-hfhLZg661w2k-Z562INpg-ss-6iJdeh8tJ_zTZgQr_huPc3_dL9BAlf8oM |
| linkToPdf | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dS8MwED9kiuiD06k4PwP6olDptjRNHsU5FWWOMcW30nwUJq6T-YH413vJ0jlBBPGhUNpLSZP87n4XLncAB1xwfKVFIONYBJTxMEgVN4HIJLUMtoaQcsUm4nab39-Ljo_NsWdhxvkhJhtuFhlOX1uAmyedTaEcV_zoGM2TPXg9SyMR0RLMNrut2-uJKkZz5s5LCyYCm3fE5ye1oTxfrb9bpC-aOU1WnbVplf_Zz2VY8jSTnIzXxQrMmLwC80WUewXKRTUH4sFdgcWp1ISrkJwQF2s4lA9jlUiK7OMEaS4ZpO_9Qf8DRQkySDKyMZkEn593O2SYkaLsygvBnuf6mfRz0rsjqa_-jM3W4LZ11ju9CHwxhkBZHRAgdnmcNXgoNc8E-mk8zCKdpiFXnEmtM-SS1NBIMROmYayZrLMG1UpGsW7EeK1DKR_mZgMIl0aokNNMp-gcCiqpjmqMRY1YGKlEWoXDYkIS5TOV24IZj0nhsdghTdyQVmF_Ivs0zs_xo9R2Ma-Jx-hzglwS3WOGP1KFIzeDv3whuezddN3d5l-E92C-02wl15ftqy1YqFtf3QVLbkPpZfRqdmBOveGwj3b9yv0EqKHx_g |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=A+multiobjective+approach+for+maximizing+the+reach+or+GRP+of+different+brands+in+TV+advertising&rft.jtitle=International+transactions+in+operational+research&rft.au=Evangelista%2C+Vivian+M.&rft.au=Regis%2C+Rommel+G.&rft.date=2020-05-01&rft.issn=0969-6016&rft.eissn=1475-3995&rft.volume=27&rft.issue=3&rft.spage=1664&rft.epage=1698&rft_id=info:doi/10.1111%2Fitor.12481&rft.externalDBID=10.1111%252Fitor.12481&rft.externalDocID=ITOR12481 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0969-6016&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0969-6016&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0969-6016&client=summon |